DTC Focused Creative Strategy Lead

Join CBTW as the Creative Strategy Lead, specializing in DTC clients. Manage a team, drive performance through creative analysis, and shape impactful strategies for success.
In this pivotal role, you will guide a team of creative strategists and serve as the lead strategist for critical accounts. You will balance high-level strategy with hands-on leadership, ensuring that each campaign aligns with client goals. With a focus on data and creative analysis, you’ll deliver actionable insights that facilitate informed decision-making.

Key Responsibilities:

• Oversee coaching for creative strategists on problem solving and analysis

• Drive collaboration on innovative creative strategies with clients

• Review production works to align with strategic goals

• Conduct biweekly meetings to assess creative performance

• Manage UGC projects from briefing to execution
Requirements:

• Proven senior creative strategy experience in a DTC setting

• Ability to provide production feedback to design teams

• Excellent communication and collaborative skills

• Knowledge of advertising best practices

• Familiarity with creative analysis tools is a plus
Shape the future of DTC advertising with your expertise at CBTW!
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