Non Prime Finance Manager

400 Chrysler Dodge Jeep Ram Ltd is currently seeking a Full-Time Non Prime Finance Manager to join our leadership team of customer focused professionals within our high volume and process-driven dealership.

The Automotive Non‑Prime Finance Manager leads the dealership’s subprime and near‑prime finance operations, helping credit‑challenged customers secure vehicle financing while maximizing profitability and ensuring full compliance with lender and regulatory requirements. This role combines deep lender relationship management, strong deal‑structuring expertise, and the ability to coach sales teams on effective non‑prime processes.

• Evaluate credit applications, credit bureau reports, and supporting documents to determine the best lender fit for each customer.
• Structure non‑prime and near‑prime deals to meet lender guidelines while optimizing gross profit and approval likelihood.
• Submit, track, and negotiate deals with non‑prime lenders to secure approvals and competitive terms.
• Identify opportunities to improve deal quality, documentation accuracy, and funding speed.
• Maintain strong working relationships with all non‑prime lending partners.
• Stay current on lender programs, rate changes, stipulation requirements, and approval trends.
• Advocate for the dealership’s deals and customers to maximize approvals and funding efficiency.

• Achieve monthly targets for approvals, funded deals, backend product penetration, and overall department gross.
• Monitor key KPIs such as approval ratios, funding times, chargebacks, and product performance.
• Develop strategies to increase non‑prime sales volume and improve customer retention.
• Ensure all deals meet provincial and federal regulatory requirements, including privacy, disclosure, and lending laws.
• Oversee accurate completion of all finance documents, contracts, and lender stipulations.
• Maintain strict adherence to dealership policies, ethical standards, and compliance protocols.
• Train and support sales staff on non‑prime processes, documentation, and customer qualification.
• Work closely with sales managers to structure deals early and improve workflow efficiency.
• Provide coaching on credit‑building strategies and customer communication best practices.

• 3–5+ years of automotive finance experience, with at least 2 years in non‑prime or special finance.
• Strong understanding of credit bureaus, lender guidelines, and deal‑structuring strategies.
• Proven track record of achieving finance department targets in a dealership environment.
• Excellent negotiation, communication, and customer‑service skills.
• High attention to detail and strong organizational abilities.
• Knowledge of provincial automotive regulations and compliance requirements.
• Experience with dealership CRM and DMS systems.

A successful Non‑Prime Finance Manager is:

• Analytical, able to read credit and structure deals creatively.
• Persistent, skilled at negotiating with lenders and advocating for customers.
• Process‑driven, ensuring clean paperwork and fast funding.
• Customer‑focused, helping buyers with challenging credit situations feel supported and respected.
• Results‑oriented, consistently hitting profitability and approval targets.

Qualified applicants are invited to apply with resume and cover letter.

400 Chrysler Dodge Jeep Ram Ltd is an equal opportunity employer which values diversity in the workplace. If you require accommodation in order to participate in the hiring process, please contact us at  to make your needs known in advance.