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Job Description & How to Apply Below
About Swish
Swish is a proudly Canadian, family-owned company that has been operating since 1956. From coast to coast, we help communities feel confident that the spaces where they work and live are clean, safe, and hygienic. We are Canada’s source for high-quality cleaning supplies and equipment, offering professional-grade, environmentally responsible solutions tailored to our customers’ needs. Our product and service categories include:
Hand Hygiene, Surface Disinfecting, Kitchen, Laundry & Warewash, Floor Care & Matting, Cleaning Tools & Powered Equipment, Safety, PPE, and more. At Swish, our people are at the heart of everything we do.
About
The Role
As a key member of the Leadership Team reporting to the CEO, the Regional Director of Sales is accountable for driving profitable revenue growth, margin performance, and operational excellence across all branches within their assigned region.
This role provides direct leadership to Branch Managers and their respective sales teams and ensures Swish’s sales strategy, customer care model, and performance standards are executed consistently across the region.
The Regional Director of Sales will live and lead The Swish Way, build strong branch leadership capability, maintain executive-level customer relationships, and deliver disciplined performance aligned with Swish’s overall business strategy.
Key Responsibilities
Regional Performance & Profitability
Lead and direct the overall sales and margin performance of all branches within the region
Establish annual sales targets and performance plans for each branch aligned with corporate objectives
Review financial performance regularly with the CEO, including revenue, gross margin, operating expenses, and contribution
Ensure disciplined forecasting, pipeline management, and performance tracking across all branches
Take corrective action where performance gaps exist and implement improvement plans as required
Identify and pursue regional growth opportunities including new market penetration, territory expansion, and strategic account development
Branch Leadership & Organizational Effectiveness
Provide direct leadership, guidance, and performance management to Branch Managers
Develop strong branch leadership capability through coaching, mentoring, and structured development planning
Build depth within the organization by identifying high-potential talent and strengthening succession planning
Ensure consistent expectations for accountability, sales discipline, and customer engagement across all locations
Foster a high-performance culture grounded in The Swish Way
Sales Strategy & Market Execution
Execute Swish’s sales strategy within the region, ensuring alignment of people, process, and tools
Maintain a strong understanding of regional markets, competitive dynamics, and customer segments
Support the growth of Enterprise Accounts, Business Development initiatives, Inside Sales, and vertical market programs
Maintain senior-level relationships with key customers and participate in major account negotiations and renewals
Ensure CRM utilization and data integrity to support informed decision-making and accurate forecasting
Strengthen sales capability across branches by reinforcing structured sales processes and value-based selling approaches
Financial & Operational Leadership
Manage regional budgets and oversee expense control in partnership with Branch Managers
Protect and improve gross margin through pricing discipline, product mix management, and cost awareness
Use financial and operational metrics to evaluate performance and guide decision-making
Ensure coordination between sales, operations, supply chain, and customer service functions to support customer satisfaction and profitability
Contribute to broader business planning discussions as part of the Leadership Team
What You Bring
Post-secondary education in Business, Sales, or a related field
Minimum 10 years of progressive sales leadership experience in a B2B environment
Experience leading multi-branch or multi-location teams
Demonstrated success driving revenue growth and margin improvement
Strong financial…
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