Business Development Manager Job Barrie area,Ontario Canada,Sales

The Opportunity

Imagine joining a company that has spent decades helping manufacturers solve complex production challenges through smart engineering and automation. Backed by a global technology group and known for technical excellence, this organization is stepping into its next chapter of growth.

What makes this role particularly compelling is why it exists.

After building a dominant presence in automotive and adjacent sectors, the company is now intentionally expanding beyond those traditional markets. They are investing in new industries, new applications, and new relationships, creating a rare opportunity to help shape the next phase of the business.

This is not about maintaining existing accounts or competing in saturated territory. This is about identifying where automation can unlock value in new sectors and being the person who brings that vision to life.

For someone with a foundation in automation, manufacturing, or automotive environments
, this is a chance to leverage that expertise in a broader, more entrepreneurial context, with fewer internal constraints and significantly greater upside.

Position Description

If you understand how production environments operate and can translate that knowledge into new applications, this role offers both influence and reward.

More importantly, it offers timing—and upside.

You are stepping into a business that has already proven itself in automotive and manufacturing, and is now deliberately expanding beyond it. The foundation is built. The credibility is established. What’s missing is the person who can take that capability into new industries and turn it into meaningful, scalable revenue.

This is not about inheriting a crowded territory or defending existing accounts. It’s about creating new ones—identifying where automation can unlock value, opening doors, and building something that didn’t exist before.

For the right individual, this represents a rare combination: strong backing, minimal internal competition, and a direct line between the growth you create and the rewards you earn.

Build the Growth Roadmap

Help define where the company expands beyond its traditional automotive base

Identify industries, accounts, and opportunities where automation can deliver measurable value

Open New Doors

Develop leads through outreach, networking, and industry presence

Leverage your background in manufacturing or automation environments to engage relevant decision-makers with credibility

Develop Trusted Relationships

Engage executives, engineers, and operations leaders

Build trust by speaking the language of production, efficiency, and operational performance

Translate Technical Capability into Business Value

Work with engineering teams to demonstrate how automation solutions solve real-world manufacturing and operational challenges

Guide prospects through proposals, negotiations, and project launch

Drive Expansion into New Markets

Play a central role in introducing the organization to new industries and applications

Capitalize on a relatively untapped landscape with strong internal support and minimal internal competition

Ensure Strong Starts and Long-Term Success

Transition new customers smoothly to account management teams

Maintain CRM visibility and support sales planning

If you understand how production environments operate and can translate that knowledge into new applications, this could be the role of a lifetime for you.

Experience

Proven success selling technical, engineered, or automation-driven solutions within manufacturing, automation, or automotive environments

Experience opening new markets, developing new customers, or expanding into new industry verticals

Track record of engaging both technical stakeholders and executive decision-makers

Demonstrated ability to translate operational or production challenges into business opportunities

Qualifications

Post-secondary education in engineering, business, or a related discipline is an asset

Eng. designation is highly valued

Background rooted in automation, manufacturing, or automotive sectors is essential for success in this role

Strong communication and relationship-building ability across technical and commercial audiences

Technical curiosity and the ability to understand complex engineered systems

CRM proficiency and willingness to travel for client engagement

Education

P.Eng. designation is highly valued.