Marketing Intern

OBJECTIVE

The marketing intern that joins our team will have a chance to provide creative ideas to help achieve our marketing department and company goals. As a marketing intern, you will collaborate with our marketing team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels. This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies.

Ultimately, you will gain broad experience in marketing and help you be prepared to enter any fast-paced work environment.

• Get to know the team.
• Tours of Wilderness at the Smokies property, and Soaky Mountain Waterpark.
• Get situated with email, and marketing drive at their personal station.
• Go over Branding Guide, Media Calendars and Project Reports for all properties with Senior Marketing Manager.
• Fill out Wilderness at the Smokies marketing internship questionnaire asking what they hope to be able to learn while they are here.

• Sit in with Senior Marketing Manager for property yield/marketing meetings for our WI+TN properties.
  • We discuss call center volume for guests booking rooms/cabanas, room revenue, website statistics and digital projects, eblast plans, group sales and events (WI+TN) at our conference center (WI), media buys/plans through our ad agency, social media plans/statistics, PR events/efforts and influencer visits, and company progress/updates.
• Meet with Social Media Coordinator to go over social projects:
  • Keep a social story/reel monthly calendar for our main Facebook/Instagram channels, and come up with content ideas to populate it.
  • Keep a social calendar for our HR Facebook/Instagram channels, and come up with content ideas to populate it.
  • Design social graphics as needed.
• Attend social media meetings where we go over future posts, and brainstorming.
• Design print requests as needed for WI+TN properties.
• Work on Capstone project.
  • Create their own project that applies the skills they are learning as a Wilderness at the Smokies Marketing Intern. To be presented at the end of their internship.

• Perform marketing analysis and research on our competition.
• Assist with property photoshoots, and video shoots as they arise.
• Present Capstone project to Senior Marketing Manager.
  • Go over presentation slides each month to make sure internship is helpful and productive.

• Intern will present their completed Capstone project on the last Marketing yield meeting they attend in August.
  • Managing Director for TN, GM, Revenue Team, Marketing Team, Group Sales Director, and Guest Services Director in attendance.
• Fill out Wilderness Resort internship experience questionnaire.