Associate Director, Social Media

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate Director, Social Media.

You’ll be joining one of the top independent agencies in North America.

Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Culture moves fast, and the Tombras social media team moves faster. We work at the speed of culture to build obsessive fandoms around some of your favorite brands like Baskin-Robbins, Venmo, and Arby’s. We’re looking for an Associate Director of Social Media who can lead social strategy, drive cultural & consumer insights, and manage day-to-day social media efforts for select clients.

This role reports to the VP of Social Media and will work closely with other departments and clients to create world‑class social first campaigns rooted in data and insights.

The ideal candidate combines creativity, strategy, and analytical expertise to spearhead our client’s social efforts across all social channels, will serve as an internal leader within the social department, contribute to new business pitches, and will help grow and evolve our social media service lines at Tombras.

Where you’ll be working:
Knoxville or Atlanta. Relocation assistance may be provided.

• Day‑to‑day social account leadership across various client brands
• Collaborate with in‑house creative directors, community managers, brand strategists, project managers, account teams, and analysts to produce best‑in‑class social media campaigns
• Drive advanced, on‑trend social strategy and create social brand playbooks across various clients
• Lead and present monthly/quarterly social performance analysis and reports to agency leadership and clients
• Formulate and evolve best‑in‑class social media strategies spanning audience insights, channel mix, content strategy, community management, influencer marketing, paid media, and more
• Oversee execution of omnichannel social campaigns from creative concept through deployment, optimization and performance analysis
• Manage and mentor a team of social media managers and strategists Continuously explore new social platforms, functionalities and technologies to push boundaries and evolve our thinking across the agency
• Consult existing and prospective clients on leveraging social to achieve brand and business goals
• Work at the speed of social – fast! Which means more opportunities to make exceptional and impactful content

• 8+ years of experience in social media management, strategy and content creation Excellent written and verbal communication skills
• Experience with social media analytics and reporting tools
• Desire to build and foster engaged communities and create award‑winning social‑first work with a team of highly motivated creatives and strategists
• 5+ years of leadership experience managing and leading a team, giving feedback, setting goals, and fostering a positive team culture
• Ability to work collaboratively with cross‑functional teams
• Strong attention‑to‑detail and ability to proofread content for grammatical accuracy and maintain style consistency across pieces
• Public speaking and presentation skills to ensure ideas are presented effectively and coherently
• Passion for current and emerging social media platforms, trends, and best practices Partnership & event campaign strategy and management
• Strong project management and organizational skills, and ability to prioritize and manage multiple projects simultaneously
• A solution‑oriented mindset, and an attitude of positivity, adaptability, curiosity, and exploration

• Family - It comes first, on every list. Tombras has been family‑run since day 1, we strive to facilitate a family‑oriented environment rooted in supporting one another.
• Dog‑friendly offices
• Flexible PTO
• Generous parental leave for primary and non‑primary…