Content Strategist

The Content Strategist is responsible for executing and measuring content across our portfolio of healthcare brands, contributing to the broader content strategy set by marketing leadership and business unit leaders. This role combines hands‑on content creation with strategic input, ensuring all content is accurate, clinically appropriate, and aligned with brand voice, audience needs, and organizational goals. The ideal candidate is a strong writer who also understands the intersection of content and conversion and can own the results of their work.

This is an excellent opportunity for a mid‑level content professional to grow into greater strategic ownership over time. Reports to Senior Director, Marketing and Communications.

Education
:
Bachelor’s degree in marketing, communications English, journalism, or related field.

Licensure & Certification
s: N/A

Previous Experience
: 3–5 years of experience in content creation, content marketing, or a related role. Experience writing for healthcare, clinical, or other highly regulated industries. Experience partnering with clinical, technical, or executive stakeholders to develop thought leadership content. Familiarity with SEO best practices and a portfolio demonstrating range across content formats.

Skills
:
Excellent writing, editing, and storytelling skills, with a track record of understanding how copy drives conversion. Strong project management and organizational skills. Ability to balance strategic thinking with hands‑on execution. Comfortable working cross‑functionally and managing multiple stakeholders, including clinical/operational leaders. Detail‑oriented with strong editing/proofreading skills. Ownership mentality: accountable for the performance of content, not just its production. Uses AI and other technology tools to work efficiently and intelligently, without sacrificing originality, judgment, or quality of output

Computer Skills
:
Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance. Experience with marketing automation or email platforms. Familiarity with social media management platforms (e.g., Sprout Social or Hootsuite). Familiarity with content performance metrics and basic analytics tools (e.g., Google Analytics) Proficiency with standard business software (Microsoft Windows, Word, Excel, and PowerPoint) and using a laptop and mobile device is required.

Travel
:
Ability to travel to conferences and other team events as needed, up to 10% travel.

• Strength
  :
  Constantly pushes/ pulls and/or lifts light objects less than 15 pounds; frequently pushes/pulls and/or lifts objects 15 pounds.
• Manual Dexterity
  :
  Constantly performs simple manipulative and gross body coordination skills.
• Coordination
  :
  Constantly performs tasks which require hand-eye coordination such as keyboard skills.
• Mobility
  :
  Prolonged periods of sitting at a desk and working on a computer.
• Visual
  :
  Constantly able to observe, judge and estimate objects far away as in driving; closely as in reading communication.
• Hearing
  :
  Constantly communicates with employees, providers, team‑mates, and others.

• Concentrate
  :
  Constantly able to concentrate on minimal detail with little, minimal and/or constant interruptions.
• Attention Span
  :
  Constantly needs to task/function for 10 minutes at a time up to and including more than 60 minutes at a time.
• Conceptualization
  :
  Constantly able to understand and relate to specific ideas either one at a time and/or several at a time. Constantly able to understand and relate to concepts behind specific ideas and theories behind several related concepts.
• Memory
  :
  Constantly able to remember tasks/assignments given to self and others during course of the day and over long periods of time.
• Communication
  :
  Constantly able to communicate verbally using advanced level vocabulary.
  
  Constantly able to communicate in written word, using checklists with simple sentences and using advanced written skills.

Work is generally performed within a home or corporate office…