Director of Strategic Communications

• Serve as the strategic communications advisor to Varsity Spirit executive leadership, providing counsel on business priorities, reputation management, executive visibility, and stakeholder communications
• Develop and execute integrated communications strategies that support business growth, major events, product launches, organizational initiatives, and enterprise priorities
• Lead communications strategies supporting organizational change, business transformation, leadership transitions, and other high-impact initiatives requiring thoughtful stakeholder engagement
• Own the development and execution of divisional communications strategies across earned, owned, shared, and internal channels, ensuring alignment with enterprise communications priorities and partnership with the Sr. Director, Strategic Communications – Public Relations
• Partner with Marketing, Events, Legal, HR, and business leaders to execute integrated communications plans, coordinate messaging, manage risk, and support strategic initiatives
• Execute divisional media relations, executive thought leadership, and storytelling initiatives in partnership with the enterprise Public Relations leader, providing subject matter expertise, business context, content development, spokesperson support, and day‑day execution of external communications strategies
• Lead communications planning and execution for major championships, events, and high‑profile initiatives, coordinating closely with the enterprise Public Relations leader to support media engagement, reputation management, and stakeholder communications before, during, and after key events
• Support issues management and crisis communications for Varsity Spirit, partnering with Legal and business leaders to ensure preparedness, coordinated response, and business continuity in alignment with enterprise communications protocols
• Develop executive communications including executive messaging, presentations, town halls, speeches, talking points, videos, business updates, leadership communications, and external speaking materials
• Establish communications governance, messaging frameworks, editorial standards, communication toolkits, and best practices that enable consistent, high‑quality communications across the division
• Measure communications effectiveness through media performance, stakeholder engagement, sentiment, message pull‑through, and other business‑focused KPIs, using insights to optimize future strategies
• Ensure divisional communications align with enterprise brand standards, messaging frameworks, governance practices, and crisis communications protocols
• Lead, develop, and coach Communications team members to ensure high‑quality execution and alignment with enterprise standards

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field required
• 8–10+ years of progressively responsible communications experience
• 5+ years leading media relations and integrated communications strategies
• 3+ years of people leadership experience, including managing and developing communications professionals
• Demonstrated track record leading issues/crisis response in partnership with Legal/HR/Operations
• Experience advising senior executives and partnering with cross‑functional leadership teams on strategic business communications
• Experience managing direct reports and external agencies/vendors
• Proven success fostering team engagement, developing talent, and aligning team performance with organizational goals

Demonstrates expertise in developing and executing integrated communications strategies that drive business growth and manage reputation. Proven ability to lead media relations, crisis communications, and stakeholder engagement while fostering team development and alignment with organizational goals.

• Integrated Communications Strategies
• Media Relations
• Crisis Communications
• Executive Communications
• Team Leadership

• Communications Strategy Development
• Stakeholder Engagement
• Content Development
• Messaging Frameworks
• KPI Measurement

• Leadership
• Collaboration
• Coaching
• Strategic Advising
• Crisis Management

• Public Relations
• Reputation Management
• Business Transformation
• Organizational Change
• Executive Visibility