Ads & SEO Manager (TN

Summary

Join our digital marketing agency as an Ads & SEO Manager to oversee paid advertising campaigns and organic search performance for multiple clients. This role requires full ownership of campaigns and SEO strategy, managing them independently while collaborating with our marketing team to achieve measurable ROI and search visibility gains. The position is remote with flexible hours and potential for full-time growth.

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
• Take full ownership of campaign performance and results from strategy through execution
• Manage multiple client ad accounts simultaneously with varying budgets and objectives
• Conduct keyword research, audience targeting, and competitive analysis
• Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
• Implement unit testing methodologies to validate campaign components before launch
• Monitor campaign performance daily and make data-driven optimizations
• Manage ad budgets efficiently to maximize ROI for clients

• Own on-page, technical, and off-page SEO strategy for multiple client websites
• Conduct keyword research and mapping to identify high-value organic opportunities, aligning with paid search targeting where relevant
• Monitor SERP rankings, visibility, and share-of-voice across target keywords, and track fluctuations tied to algorithm updates
• Perform technical SEO audits (site speed, crawlability, indexation, schema markup, mobile usability, Core Web Vitals) and coordinate fixes with dev/design teams
• Optimize on-page elements (title tags, meta descriptions, headers, internal linking, content structure) to improve rankings and CTR
• Analyze competitor SERP positioning and identify content gaps and link-building opportunities
• Develop and guide content briefs that support target keyword rankings, coordinating with content and design teams
• Track local SEO performance (Google Business Profile, citations, reviews) for local service clients
• Monitor and report on organic traffic, rankings, impressions, and CTR trends alongside paid metrics for a unified acquisition view
• Stay current on Google algorithm updates, search engine guidelines, and evolving SERP features (featured snippets, AI Overviews, local packs, etc.)

• Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination
• Proactively research and recommend new media opportunities and platforms to expand client reach
• Lead discussions with clients and team about emerging advertising and search channels and innovative campaign approaches
• Develop advertising and SEO strategies aligned with client business goals
• Stay current on platform updates, best practices, and industry trends
• Identify opportunities for campaign expansion and improvement across both paid and organic channels
• Recommend budget adjustments based on performance data
• Collaborate with content and design teams on ad creative and SEO content needs

• Create clear, actionable monthly performance reports for clients covering both paid and organic search performance
• Provide strategic recommendations based on campaign and SEO data and market insights
• Communicate campaign and SERP performance, insights, and recommendations to account managers
• Participate in client calls when needed to discuss strategy and results
• Track and report on key metrics: CPA, ROAS, CTR, conversion rates, organic rankings, organic traffic, and keyword visibility
• Available during 9am-5pm Central Time at least 4-6 hours presence for team collaboration

• 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required)
• 2+ years of hands-on SEO experience, including technical, on-page, and content-driven SEO
• Proven track record of managing $10K+ monthly ad budgets
• Demonstrated experience improving organic search rankings and visibility for multiple websites
• Demonstrated experience with A/B testing methodologies and statistical significance analysis
• Exper…