Assistant Store Manager

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.

We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands and gained ambassadors creating a community for both sports fans and fashion lovers. The company is expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.

At Lids, our Assistant Store Managers are the heart and soul of the Lids brand. These cap experts strive to foster the passion for sporting and fashion goods by meeting the needs of our customers while ensuring that all areas of the store are engaged. Assistant Store Managers are accountable for every aspect of the retail store performance, including achieving key results, creating a fun and inclusive environment for their team, and delivering exceptional customer service by offering their expertise on Lids’ products and services.

People & Training

• Act as Manager on Duty for scheduling issues, customer complaints, and other matters when the Store Manager is not present.
• Manage store associates through LIDS Training Programs, goal setting for sales and tasks, and regular follow up when the Store Manager is not present.
• Administer progressive steps of discipline, including verbal and written warnings, in the absence of the Store Manager.
• Engage team members by creating a fun and productive environment and helping them understand how their work supports company objectives and store success.
• Contribute to a respectful and inclusive team environment by establishing supportive working relationships and adhering to Lids Brand Standards.
• Schedule and staff the store, including calling in associates to work during peak periods when the Store Manager is not present.
• Participate in LIDS Training Programs, adhere to set goals for sales and tasks, and follow up regularly.
• Assist in recruiting and training store personnel on proper store operations and procedures.
• Encourage compliance with established company policies and procedures, including safekeeping of company inventory, funds, and property.
• Other duties as assigned.

Customer Experience

• Lead and execute Selling 101 strategy to achieve KPIs and sales targets while delivering exceptional customer service.
• Resolve customer feedback and issues in the moment, including escalations and urgent requests, to "make it right" for customers.
• Offer opportunities to participate in Lids’ membership programs or special offers when live in-store through employee education.
• Adhere to current visual guidelines including merchandising, signage, and store cleanliness.
• Maintain a professional appearance consistent with Company Dress Code Policy.

Additional Principal Duties and Responsibilities

Operations

• Execute operations-focused directives, promotions, and initiatives from Lids HQ.
• Understand and adhere to Policies & Procedures Manual to maintain a safe work environment.
• Maintain store technology and equipment, conduct daily audits, verify functionality, and coordinate updates or repairs as needed.
• Maintain store facilities and supplies by handling service requests and replenishments.
• Effectively manage cash, including opening and closing the till, counterfeit protection, and bank drops.
• Prepare store for inventory audits and assist in conducting them to confirm accuracy.
• Open and close the store as required following store procedures.

Product & Inventory Management

• Protect company assets within LIDS Retail policies.
• Assist in preparation of store work schedules to ensure proper coverage and wage control.
• Follow policies to manage store inventory including receiving, transferring, price…