Account Executive Commercial

Smith Turf & Irrigation is the leading distributor and retailer in the golf, grounds and landscaping industry. We offer a comprehensive selection of equipment, irrigation and landscape products and support our customers with technical expertise and service.

Since 1925, Smith Turf has built an unmatched reputation for outstanding customer care, service and support across North and South Carolina, Virginia and Tennessee. STI is a family owned business that believes in working as a team and fosters a family oriented culture.

Account Executives are responsible for driving new business and growing existing accounts within a assigned territory. This outside sales position will develop relationships, demonstrate equipment, create proposals, and close sales to meet revenue goals.

• Prospect, qualify, and convert new commercial accounts- golf courses, municipalities, sports complexes, etc.
• Manage and grow relationships with existing customers; conduct regular on-site visits and account reviews
• Conduct product demonstrations and on-site equipment trials; explain features, benefits, and ROI for Toro equipment
• Prepare and present proposals, negotiate pricing/terms, and close sales to meet/exceed targets
• Coordinate with internal partners to ensure smooth order processing, delivery, financing, and after-sale support
• Track sales activities, forecast monthly/quarterly results, and maintain CRM records accurately
• Attend trade shows, industry events, and manufacturer training; stay current on Toro product lineup and competitive landscape

• 3+ years outside sales experience, preferably in commercial equipment, turf care, landscaping, or related B2B sales
• Proven track record meeting or exceeding sales targets
• Strong knowledge of commercial turf equipment or ability to learn technical product details quickly
• Valid driver’s license and willingness to travel extensively within assigned territory

• Existing relationships within the turf/golf/municipal/landscape markets
• Experience selling Toro or other major turf equipment brands
• Technical training or certificate in turf equipment maintenance or landscape management

• Excellent interpersonal skills, presentation, and negotiation skills
• Self-motivated, goal-oriented, and comfortable working independently
• Strong organizational skills and proficiency with CRM systems
• Mechanical aptitude and ability to discuss technical specifications with customers
• Professional appearance and strong customer service orientation

• Regular travel by vehicle; frequent on-site visits and outdoor demonstrations
• Ability to lift up to 75lbs occasionally and participate in equipment demonstrations and walkarounds
• Flexible schedule including occasional evenings or weekends for events and customer needs
• Medical, Dental, Vision, Short and Long Term Disability, Life Insurance
• Paid Time Off and Paid Holidays
• 401(k) with Company Match
• Employee Referral Program
• Opportunity of Advancement
• Paid Training and Certifications
• Free Counseling Services- EAP
• Company vehicle

STI is strongly committed to providing equal employment opportunities for all employees and all applicants for employment. All employment decisions at STI including those relating to hiring, promotion, transfers, benefits, compensation, placement, and termination will be made without regard to race, color, national origin, genetic information, creed, sex, sexual orientation, gender, gender identity, religion, age, veteran status, uniform service, pregnancy, disability, or any other factor protected by applicable law.