Director Of Marketing & Public Relations

DIRECTOR OF MARKETING & PUBLIC RELATIONS -

Date:
May 27, 2026

The Florida Department of Citrus is a marketing and research agency utilizing progressive insights to maximize demand for Florida Citrus through a fully integrated marketing and public relations program. Based in Central Florida (Bartow), FDOC is responsible for domestic and international marketing, research and regulation of the $6.8 billion Florida Citrus industry.

The Florida Department of Citrus seeks a dynamic marketing and communications professional to lead the domestic and international marketing programs and activities to promote Florida Citrus products in support of the Florida Citrus industry. The Director of Global Marketing is responsible for the planning, development, execution and measurement of a variety of marketing tactics including eCommerce, retail (online and in-store), trade, digital advertising, paid media, social media, spokespeople, influencers, earned media, media relations, websites and pay-to-play opportunities to promote Florida Citrus products in the United States, Japan, South Korea, Canada and Europe.

This position reports to the Executive Director, serves on the executive leadership team and will lead a high-energy internal team along with powerful agency partners. Excellent work environment and compensation package.

• Paid Holidays
• Retirement

Salary range: $85,000 - $100,000

• Direct and oversee the development, implementation and evaluations of all global marketing programs for the Florida Department of Citrus (FDOC).
• Direct the activities of all global marketing staff under this position’s supervision as well as agencies contracted by the FDOC.
• Direct and manage the annual strategic planning process for domestic and international programs plans and proposed budgets.
• Provide detailed presentations annually of the Department’s proposed program plans and budget to the Florida Citrus Commission (FCC) and industry organizations to ensure consensus among industry.
• Branding
  • Develop, implement and manage the global FDOC brand.
  • Direct the development and implementation of FDOC brand guidelines for all staff, industry and agencies to follow.
  • Direct the development of assets including video, photos, publications, digital artwork, etc and ensure brand standards are met. Direct the maintenance of an asset library for use globally.
• Domestic and International Marketing
  • Direct and manage the planning, development, execution and measurement of a variety of marketing tactics including eCommerce, retail – online and in-store, trade, digital advertising, paid media, social media, spokespeople, influencers, earned media, media relations and pay-to-play opportunities to promote Florida Citrus products in the United States, Japan, South Korea, Canada and Europe.
  • Direct and maintain the suite of FDOC websites.
  • Direct and manage the development and execution of a variety of program measurement tools including but not limited to surveys, focus groups, sales reports, mixed media models, ROI reports, etc.
  • Manage assigned budgets and departmental assets and equipment
• Strategic Communications and Media Relations
  • Direct the development and implementation of a strategic communications plan for internal and external audiences.
  • Oversee the development and implementation of an overall issues management plan to protect against all issues that stand to threaten the Florida Citrus industry.
  • Direct and oversee the implementation of reactive and proactive issues management initiatives.
• Responsible for management of all assigned contracts and state and FDOC guidelines, policies and procedures are followed appropriately. Manage and provide overall direction to domestic and international agencies of record.
• Develop and maintain relationships with orange juice brands/processors.
• Direct and manage the application process of funding from the USDA Foreign Agriculture Service (FAS) and the ongoing relationships with FAS and US Embassy Agriculture Trade Offices.
• Develop and maintain positive relationships with stakeholders and Florida Citrus industry leaders.
• Represent the Global Marketing Department at the…