Director of Marketing – Public Relations

Responsibilities

• Direct and oversee the development, implementation and evaluations of all global marketing programs for the Florida Department of Citrus (FDOC).
• Direct the activities of all global marketing staff under this position’s supervision as well as agencies contracted by the FDOC.
• Direct and manage the annual strategic planning process for domestic and international programs plans and proposed budgets.
• Provide detailed presentations annually of the Department’s proposed program plans and budget to the Florida Citrus Commission (FCC) and industry organizations to ensure consensus among industry.
• Develop, implement and manage the global FDOC brand.
• Direct the development and implementation of FDOC brand guidelines for all staff, industry and agencies to follow.
• Direct the development of assets including video, photos, publications, digital artwork, etc and ensure brand standards are met.
• Direct and maintain the suite of FDOC websites.
• Direct and manage the development and execution of a variety of program measurement tools including but not limited to surveys, focus groups, sales reports, mixed media models, ROI reports, etc.
• Manage assigned budgets and departmental assets and equipment.
• Direct the development and implementation of a strategic communications plan for internal and external audiences.
• Develop and maintain relationships with orange juice brands/processors.

• Bachelor's degree from an accredited college or university in marketing, public relations, communications or related field.
• A minimum of six (6) years of experience in the areas of marketing, public relations, media relations, or related area.
• Excellent written and oral communication skills demonstrated through published writing examples, strong editing and proofreading skills.
• Strong organizational skills and the ability to manage multiple projects simultaneously and meet deadlines.
• Strong public speaking skills.
• Demonstrated analytical and conceptual problem-solving ability.
• Ability to process and incorporate feedback.
• Ability to conduct research using a variety of resources and channels to effectively communicate on diverse topics.
• Excellent interpersonal skills and the ability to deal effectively with people at all levels of the organization and in the industry.
• Ability to effectively lead an internal team and agency partners.
• Able to work independently as well as in a team setting.
• Basic understanding of AI platforms and a readiness to leverage AI tools and innovations.
• Proficient in Microsoft Office programs (Word, Excel, PowerPoint).