Market Area Sales Manager

Job Description

You are strategic, driven, and ready to lead a sales team to new heights. As a Market Area Sales Manager (MASM) with Badger, you will oversee Outside Sales Representatives (OSRs) within your region, guiding them to grow revenue, expand market share, and build lasting customer relationships. You'll collaborate with Operations leadership to execute sales strategies, drive profitable outcomes, and ensure alignment with Badger's overall business plan.

Compensation for this position will be commensurate with your education or work experience.

• Develop and execute a 1-year business plan aligned with corporate and regional goals.
• Drive revenue growth by developing new business and strengthening existing client relationships.
• Lead and manage OSRs in your market area, overseeing account performance, KPIs, and sales activities.
• Establish regional sales objectives, forecast annual sales, and project revenue.
• Partner with operations leaders to expand market share and customer loyalty.
• Manage key and strategic accounts directly, building long-term value.
• Ensure accurate documentation of activities in Oracle CRM.

• 5-10 years of sales management experience, actively leading and developing sales reps.
• Proven success driving revenue growth and achieving sales targets.
• Industry experience in construction, oil & gas, transportation, utilities, equipment rental, or environmental services preferred.
• Strong skills in negotiation, problem solving, and influencing outcomes.
• Experience developing new markets, products, or services.
• Customer-focused leader with a track record of building long-term partnerships.

• Generous pay and bonus program(s).
• Company vehicle and fuel card.
• Medical, dental, and vision insurance with retirement match.
• Paid time off, life insurance, EAP and referral program.

Badger Infrastructure Solutions is the industry leader in non‑destructive hydro‑excavation (hydrovac) services. Since 1992, Badger has been innovating cutting‑edge technology and providing services to a diverse customer base, including oil and gas, energy, industrial, construction, transportation and other markets, as well as numerous government agencies within Canada and the United States. We hire great people from a wide array of backgrounds, not because it is the right thing to do, but because it makes Badger stronger.

There has never been a better time to join and grow with Badger.