Brand Portfolio Manager

Department:
Marketing

Travel Required:

Up to 25% Work Type:
Hybrid Why Join Community Coffee?

At Community Coffee
, every cup tells a story. As America’s #1 family-owned and operated retail coffee brand
, we blend cherished traditions with innovative thinking to create a dynamic, fast-paced environment that’s as energizing as our coffee. Here, you’ll thrive in a setting that challenges you to grow professionally while making a meaningful impact every day. Join our family and transform your passion for coffee into a rewarding career—where every day is an opportunity to craft exceptional experiences and build lasting connections.

The Brand Portfolio Manager is responsible for supporting the development and execution of product, portfolio, and innovation initiatives within assigned product segments. This role partners closely with portfolio leadership to translate brand and portfolio strategies into actionable product plans, ensuring initiatives are grounded in consumer insights, aligned with brand guardrails, and commercially viable.

Working cross-functionally with Brand, Insights, R&D, Sales, Operations, Finance, and Program Management, the Brand Portfolio Manager helps identify growth opportunities, builds and manages the innovation and product pipeline for assigned segments, and supports execution from concept development through commercialization and post-launch optimization.

This role requires strong consumer empathy, analytical rigor, project ownership, and the ability to translate strategy into action in a fast-paced CPG environment.

• Leverage market research, consumer insights, category performance, and industry trends to identify, evaluate, and prioritize innovation opportunities for assigned product segments.
• Maintain a forward-looking 3-year innovation and product roadmap that supports portfolio strategy, brand priorities, and segment growth objectives.
• Facilitate ideation sessions and innovation workshops to explore new platforms, formats, blends, flavors, packaging options, and product extensions.
• Develop product concepts with clear consumer value propositions and support validation through qualitative and quantitative research.
• Translate approved concepts into detailed product design briefs; partner with R&D to prototype, conduct sensory testing, and refine formulations.
• Leverage external consultants, suppliers, and co-manufacturers as needed to support product exploration, feasibility, and development.
• Lead or support consumer testing to validate product fit to concept, overall acceptance, purchase intent, and optimization opportunities.

• Ensure product and innovation initiatives align with portfolio architecture, brand guardrails, segment priorities, and commercial objectives.
• Support development of positioning, naming, claims, and product storytelling to ensure concepts are consumer-relevant, differentiated, and brand-appropriate.
• Identify innovation, renovation, line extension, and rationalization opportunities to support segment growth and portfolio health.
• Partner with Brand and cross-functional teams to ensure packaging, claims, messaging, and in-market execution are aligned, cohesive, and commercially ready.
• Monitor assigned product segments to identify gaps, risks, competitive activity, and opportunities to strengthen the portfolio.

• Own assigned products or platforms from concept through commercialization, ensuring alignment across consumer needs, technical feasibility, financial targets, and brand strategy.
• Collaborate with Operations, Finance, R&D, and Insights to assess feasibility, cost targets, margin expectations, scalability,…