Senior Programmatic Analyst

Job Overview

A Senior Programmatic Analyst will manage a portfolio of key accounts in a variety of industries and verticals. The ideal candidate will be a subject matter expert in Programmatic advertising and solutions (ex. DV360, CM360, Google Analytics, Google Tag Manager, Studio, & Google Web Designer).

• Directly manage a portfolio of  Digital’s key accounts on platforms, including but not limited to:
  • Manage programmatic advertising campaigns across DV360, CM360, Stack Adapt, Google Analytics, and Click
    
    IQ.
  • Manage Connected TV campaigns across Roku, Amazon, Hulu, Netflix, Stack Adapt, and DV360.
  • Manage digital audio campaigns through Stack Adapt, Spotify, and additional streaming channels.
• Join client calls as needed to clearly and effectively communicate programmatic strategies, campaign performance, and opportunities.
• Manage day-to-day tasks, budgets, and performance to keep campaigns on track and successful.
• Execute programmatic strategies to align with client goals and objectives by collaborating with dedicated account managers. Provide campaign performance insights and opportunities for improvement.
• Ensure all managed accounts are consistently meeting or exceeding department KPI benchmarks:
  • Generate regular reports to monitor campaign performance and communicate key insights to clients.
  • Analyze large data sets to provide actionable insights and client-facing reports.
• Develop and maintain strong cross-departmental partnerships, including Social Media, Paid Search, and SEO, to drive integrated omni-channel strategies.
• Conduct product evaluations and A/B tests to measure the effectiveness of new ad types, creative optimizations, ad formats, messaging strategies, and other initiatives as needed.
• Provide oversight and troubleshooting support for programmatic accounts.
• Perform quality assurance (QA) reviews for accounts managed by other members of the Programmatic Team.
• Facilitate training sessions for Associate Programmatic Analysts and Programmatic Analysts as needed.
• Stay informed on industry trends, best practices, and emerging technologies in programmatic advertising.
• Perform additional duties as assigned.

• Minimum 3 years of experience with Programmatic campaign management
• Minimum 2 years with Connected TV management
• Experience and strong understanding of programmatic advertising
• Experience and strong understanding of Connected TV advertising
• Experience using industry tools such as Google Analytics, DV360 (Display & Video 360), Stack Adapt
• Ability to analyze data sets and identify trends based on industry KPIs
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely
• Strong quantitative and analytical skills and attention to detail, with the ability to interpret data and actionable insights
• Excellent time-management and organizational skills
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
• Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance
• Demonstrates mentorship and leadership skills with experience in training and guiding junior team members
• Comprehensive, up-to-date understanding of industry trends, best practices, and emerging Programmatic tools to drive competitive strategies
• Demonstrates strong attention to detail in QA of programmatic accounts while effectively troubleshooting and resolving campaign performance or setup issues
• Demonstrates excellent communication skills to collaborate with account managers, departments, and clients, with experience presenting campaign data, insights, and recommendations to Account Managers and clients

• Google certifications (Google Analytics, Google Ads)
• Experience with programmatic DSPs such as Stack Adapt, The Trade Desk or similar
• Experience with paid search, paid social media, or CTV
• Experience in automotive, legal, and/or medical verticals
• Strong understanding of advertising and marketing principles, particularly for online audiences