Senior Programmatic Analyst

Job Responsibilities:

Directly manage a portfolio of  Digital’s key accounts on platforms, including but not limited to:

Manage programmatic advertising campaigns across DV360, CM360, Stack Adapt, Google Analytics, and Click

IQ.

Manage Connected TV campaigns across Roku, Amazon, Hulu, Netflix, Stack Adapt, and DV360.

Manage digital audio campaigns through Stack Adapt, Spotify, and additional streaming channels.

Join client calls as needed to clearly and effectively communicate programmatic strategies, campaign performance, and opportunities.

Manage day-to-day tasks, budgets, and performance to keep campaigns on track and successful.

Execute programmatic strategies to align with client goals and objectives by collaborating with dedicated account managers. Provide campaign performance insights and opportunities for improvement.

Ensure all managed accounts are consistently meeting or exceeding department KPI benchmarks

Generate regular reports to monitor campaign performance and communicate key insights to clients.

Analyze large data sets to provide actionable insights and client-facing reports.

Develop and maintain strong cross-departmental partnerships, including Social Media, Paid Search, and SEO, to drive integrated omni-channel strategies.

Conduct product evaluations and A/B tests to measure the effectiveness of new ad types, creative optimizations, ad formats, messaging strategies, and other initiatives as needed.

Provide oversight and troubleshooting support for programmatic accounts.

Perform quality assurance (QA) reviews for accounts managed by other members of the Programmatic Team.

Facilitate training sessions for Associate Programmatic Analysts and Programmatic Analysts as needed.

Stay informed on industry trends, best practices, and emerging technologies in programmatic advertising.

Perform additional duties as assigned.

Minimum 3 years of experience with Programmatic campaign management

Minimum 2 years with Connected TV management

Experience and strong understanding of programmatic advertising.

Experience and strong understanding of Connected TV advertising

Experience using industry tools such as Google Analytics, DV360 (Display & Video 360), Stack Adapt

Ability to analyze data sets and identify trends based on industry KPIs.

Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.

Strong quantitative and analytical skills and attention to detail, with the ability to interpret data and actionable insights.

Excellent time-management and organizational skills

Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance.

Demonstrates mentorship and leadership skills with experience in training and guiding junior team members.

Comprehensive, up-to-date understanding of industry trends, best practices, and emerging Programmatic tools to drive competitive strategies.

Demonstrates strong attention to detail in QA of programmatic accounts while effectively troubleshooting and resolving campaign performance or setup issues.

Demonstrates excellent communication skills to collaborate with account managers, departments, and clients, with experience presenting campaign data, insights, and recommendations to Account Managers and clients.

Preferred Qualifications:

Google certifications (Google Analytics, Google Ads)

Experience with programmatic DSPs such as Stack Adapt, The Trade Desk or similar

Experience with paid search, paid social media, or CTV

Experience in automotive, legal, and/or medical verticals

Strong understanding of advertising and marketing principles, particularly for online audiences