Digital Marketing & Analytics Specialist

The Digital Marketing & Analytics Specialist supports the execution of Essential Credit Union's digital marketing strategy by serving as the primary liaison between the Credit Union and its external digital marketing agency. This position collaborates on the planning and implementation of digital marketing campaigns, coordinates agency initiatives, monitors performance, analyzes results, and identifies opportunities for optimization while ensuring projects remain on schedule, on brand, and aligned with organizational goals.

Working under the direction of the Marketing Manager, the Digital Marketing & Analytics Specialist is responsible for website content updates, digital advertising initiatives, email marketing, social media, online business listings, and digital marketing analytics. This position also collaborates with the Digital Services team to support an engaging digital member experience by identifying opportunities to improve the usability, accessibility, and effectiveness of member-facing digital applications and marketing touchpoints.

• Assist in planning, executing and monitoring digital marketing campaigns supporting products, services, community initiatives, and organizational goals in collaboration with the Marketing Manager and digital marketing agency.
• Coordinate paid digital advertising with external marketing partners and track campaign performance.
• Oversee the Google Business Profile, Apple Business Connect, Bing Places, and other online listings.
• Analyze website, email, social media and digital advertising performance to identify trends, opportunities and recommended optimizations.
• Prepare monthly marketing reports using website, email, social media, and advertising analytics.
• Evaluate digital member experiences—including online account opening, loan applications, and other member‑facing digital touchpoints—and recommend improvements to usability, accessibility, engagement, and conversion.
• Collaborate with Digital Services to recommend enhancements that improve the digital member experience while supporting marketing objectives.
• Maintain website content and create campaign landing pages using the content management system.
• Create, schedule, and monitor email marketing campaigns.
• Develop and maintain social media content calendars; create and schedule content.
• Create basic graphics, videos, and marketing assets using Canva, Adobe Express, or Adobe Creative Suite.
• Monitor online reviews and draft responses consistent with Essential's brand standards.
• Maintain awareness of digital marketing trends, industry developments, regulatory considerations, and member feedback to identify opportunities for marketing and digital experience improvements.
• Remains abreast of Essential policies and procedures regarding Member Identification, BSA, and OFAC rules.

• Digital Marketing Oversight
  :
  Oversees the execution of digital marketing campaigns and promotional initiatives.
• Digital User Experience (UX) – Evaluates member‑facing digital experiences and recommends improvements to usability, accessibility, and engagement.
• Marketing Analytics & Optimization – Tracks campaign performance and prepares reports to support decision‑making.
• Content Management – Maintains accurate, compliant, and engaging digital content while maintaining a consistent brand voice across digital channels.
• Analytical Thinking - Ability to analyze digital performance data, member behavior, and application metrics to identify trends and make data‑informed recommendations that align with credit unions policies and procedures.
• Regulatory & Brand Compliance – Ensures digital marketing content and campaigns adhere to applicable regulatory requirements, Credit Union policies and brand…