Paid Search Analyst
Listed on 2026-03-01
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Marketing / Advertising / PR
Digital Marketing, SEO, Social Media Marketing -
IT/Tech
Digital Marketing, SEO, Data Analyst, Social Media Marketing
Do you have experience building paid search campaigns? Are you data-driven and enjoy analyzing campaign performance? Our Paid Search Analyst at Digital manages a portfolio of paid search campaigns on Google and Bing, as well as other search marketing engines.
Job Description
As a Paid Search Analyst, you will play a crucial role in managing and optimizing paid search services and solutions across various platforms such as Google Ads, Bing Ads and others. A successful Paid Search Analyst will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.
Job Responsibilities:Plan, execute, and optimize paid search campaigns based on client goals and objectives
Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement.
Maintain performance standards on all assigned accounts
Monitor Budget Pacing, Conversion Tracking, and Traffic Quality
Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.
Test products to determine propensity to drive positive results.
Generate regular reports to track campaign performance and communicate key findings.
Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive.
Required Qualifications:Minimum 1-3 years of experience with paid search campaign management
Experience and strong understanding of PPC advertising
Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.
Understand paid media advertising budget management and effective, data-driven ad spend.
Ability to analyze data sets and identify trends based on industry KPIs.
Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.
Excellent time-management and organizational skills
Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
Preferred Qualifications:Agency experience
Experience in automotive, legal and/or medical verticals
Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience
Google Certifications (Google Analytics, Google Ads)
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