Audience Engagement Specialist; Public Information Officer

The mission of Louisiana Public Broadcasting (LPB) is to provide programming that is intelligent, informative, educational, and entertaining. LPB connects the citizens of the state by creating content that showcases Louisiana’s unique history, people, places, and events.

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Louisiana Public Broadcasting (LPB) is seeking a creative and data-driven professional to lead content and audience engagement initiatives across digital platforms. The Audience Engagement Specialist (Public Information Officer) position develops and executes strategic content for social media, newsletters, and web platforms to increase reader and viewer engagement, while leveraging analytics to refine strategy and grow audience reach. The ideal candidate collaborates across editorial, marketing, and product teams to align engagement efforts with organizational goals, actively manages community interactions, and represents the LPB brand with professionalism and impact.

Strong communication skills, experience in digital marketing or journalism, and proficiency with social media and analytics tools are essential.

• Communicating Effectively:
  The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.
• Influencing Others:
  The ability to shape, guide, or alter the thoughts, behaviors, attitudes, or decisions of others.
• Thinking Critically:
  The ability to analyze information objectively, identify connections across sources, and form logical, well-supported conclusions.
• Adapting to Change:
  The ability to demonstrate flexibility in thoughts, behaviors, and actions in response to evolving circumstances or unexpected change.
• Building Trust:
  The ability to create a safe and supportive environment where others feel comfortable speaking up, sharing ideas, and acknowledging mistakes.
• Championing Continuous Improvement:
  The ability to promote and implement ongoing enhancements in processes, products, services, or organizational culture.
• Demonstrating Initiative:
  The ability to assess situations independently and take proactive steps to address them without being prompted or instructed by others.
• Demonstrating Innovation:
  The ability to generate, share, and apply original ideas to improve outcomes, solve problems, or create new value.
• Driving Vision and
  
  Purpose:
  
  The ability to create and communicate a compelling direction that motivates others and aligns with long-term goals.
• Leading Change:
  The ability to lead people through change by setting a focused direction, building trust, addressing concerns, and supporting lasting results.

• Four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• Six years of full-time experience in any field plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• A bachelor's degree plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• An advanced degree in public relations, marketing, communications, journalism, or English.

Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

• Create, plan, and execute engaging content across social media, newsletters, and web platforms to increase audience growth and engagement.
• Analyze digital metrics and audience insights to evaluate performance and refine content and engagement strategies.
• Develop and implement audience development initiatives that expand reach and strengthen relationships with existing viewers and supporters.
• Manage community engagement through responsive, two-way communication across digital platforms and events.
• Report directly to the TV Programming Director and…