Senior Media Executive - Wafb

Overview

Gray Media, headquartered in Atlanta, is the nation's largest owner of top‑rated local television stations and digital assets serving 113 television markets, collectively reaching approximately 36 percent of U.S. television households. WAFB‑TV is the CBS affiliate located in Baton Rouge, Louisiana, servicing a 13‑parish area in Louisiana and three counties in Mississippi.

We are seeking an experienced Media Executive to join our successful sales department. The Media Executive will generate advertising revenue by identifying prospects, developing partner‑focused strategy, building presentations, negotiating and closing deals, and nurturing long‑term client relationships. The role may also handle house accounts and administrative tasks.

• Cultivate, develop, and maintain relationships with key decision‑makers at both the agency and client level.
• Answer leads in the form of incoming phone calls and emails.
• Handle house accounts and administrative tasks as needed.
• Utilize marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities.
• Develop comprehensive client proposals considering both television and digital tactics.
• Manage all aspects of the sales communication and negotiation process, and keep management aware of status by providing accurate forecasts.
• Manage prospects in CRM.
• Meet and exceed sales expectations monthly, quarterly, and annually.

• At least 2 years of media sales experience.
• Strategic, consultative selling experience with proven ability to navigate large and complex deals.
• Proven experience in creating presentations.
• The ability to work across departments to meet sales department targets.
• Expert negotiation skills with experience in high‑level sales deals.
• Excellent organizational and project management skills, with the ability to multitask, prioritize, and manage time effectively while ensuring accuracy through attention to detail.
• Strong communication skills (verbal and written) with the aptitude to communicate effectively in individual and group settings.
• Results‑driven, taking appropriate steps to achieve goals and ownership of situations as needed.
• Proven ability to deliver timely, accurate work products and demonstrate good follow‑up and follow‑through.
• Proven ability to build supportive and constructive relationships within and outside the organization.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

WAFB‑TV/Gray Media is a drug‑free company.