Leasing & Marketing Manager

Job Details

Job Details

Job Location:

Future Location
- Baton Rouge
- Baton Rouge , LA 70823

Position Type:
Full Time (30+ hours per week)
Education Level: High School

Travel Percentage :
Negligible

Job Shift: Day
- Including weekends

Job Category:
Sales & Marketing

Location:

Property
- Onsite
Company:

B.HOM Student Living

Reports To:

General Manager

At

B.HOM Student Living, we are more than just a property management company—we create communities where people thrive. With a growing national footprint, we are building something special and looking for driven individuals who want to grow with us.

We live our core values every day:

• People-First Service
• Accountability
• Empowerment
• Grit & Perseverance
• Diversity, Inclusion & Belonging

The Leasing and Marketing Manager is responsible for leading the leasing and marketing strategy for the community, driving occupancy, revenue, and resident retention. This role oversees leasing execution, marketing initiatives, and team performance, ensuring alignment with company standards and achievement of property goals.

• Lead all leasing activities including tours, sales calls, and closing efforts
• Ensure leasing goals, occupancy targets, and revenue objectives are achieved
• Maintain high standards for tour experience and sales execution
• Ensure model units and tour paths are always show-ready

• Develop and execute weekly, monthly, and annual marketing plans
• Analyze market trends, university data, and competitive positioning
• Adjust strategies to optimize traffic, conversions, and occupancy
• Manage marketing channels, advertising sources, and content

• Build and maintain relationships with university departments and organizations
• Identify and execute marketing opportunities tied to campus events and calendars
• Coordinate outreach efforts including housing fairs, student events, and local initiatives

• Assist General Manager with hiring, training, and coaching leasing team members
• Develop training programs focused on leasing, touring, and customer experience
• Manage leasing team schedules and performance expectations
• Provide ongoing feedback and development support

• Track and report on leasing performance, traffic, and conversion metrics
• Conduct market research including enrollment trends and housing developments
• Prepare and analyze reports to inform strategy and decision-making

• Review and approve leasing files for accuracy and completeness
• Ensure adherence to company policies and leasing procedures
• Maintain confidentiality and compliance with applicable regulations

Perform other duties as assigned to support property success

• Strong sales and leasing experience
• Excellent communication and interpersonal skills
• Strong organizational and time management abilities
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office and marketing/social media platforms
• Demonstrated leadership and team development skills
• Ability to obtain any required state leasing license within required timeframe

• Experience in student housing or multifamily property management
• Familiarity with property management or CRM systems

Primarily Monday–Friday
Extended hours, evenings, and weekends required based on leasing activity and business needs

• Ability to walk the property and conduct tours regularly
• Frequent use of computer and office equipment
• Ability to communicate effectively in person, phone, and written formats
• Occasionally lift up to 30 lbs.
• Ability to travel locally and…