Digital Sales Executive - Wafb; Gdm; Baton Rouge

Job Category
:
Sales

Requisition Number
: DIGIT
016946

• Posted :
  September 30, 2026
• Full-Time

Showing 1 location

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$100K+ at plan, with a base salary plus commission structure that rewards real performance

Mon.

- Fri. (or at the Manager's Discretion)

Full-Time

_______________________

Own the Fastest-Growing Advertising Segment in Baton Rouge

Digital advertising is where the growth is — and we're looking for a driven, consultative sales professional ready to lead the charge. This is your chance to sell best-in‑class, brand‑safe, globally capable ad tech, backed by the market's largest, most dominant local audience platforms.

We're hiring a seasoned digital advertising seller who thrives in a primarily outbound environment and can consistently deliver against a $600k annual quota. This role is based in Baton Rouge, Louisiana, with the capability to target and sell globally.

• Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)
• Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics
• Sell integrated digital advertising solutions, including:
  • OTT / CTV, display/video, You Tube, paid social, retargeting, SEO / local search, paid search / SEM
  • Website/landing page strategy, analytics/measurement, conversion optimization
  • Audience strategy, creative approach, and performance reporting
• Develop multi-product proposals tied to real business outcomes — leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, and more
• Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts
• Maintain accurate CRM hygiene, pipeline coverage, and forecast calls
• Expand accounts through performance reviews, upsells, cross-sells, and renewals

• Master Gray Digital Media's offerings, pricing/packaging, and process
• Establish weekly outbound habits and a target account list
• Build a qualified pipeline plan aligned to quota pacing

• Consis…