Media Specialist

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Wayland is an independent, coed college preparatory school for boarding and day students (grades 9post-graduate), founded in 1855. The school’s rich, rigorous academic program features exceptionally small classes, capstone projects at every grade, active STEAM, media studies, environmental science, and student success programs, and an array of AP offerings. The diverse and welcoming school community brings together students from across the United States and more than 25 other countries in an intimate learning environment, with a student-faculty ratio of 6:1.

Wayland’s historic campus is located in the heart of the Midwest in Beaver Dam, Wisconsin—just 40 miles from Madison and 60 miles from Milwaukee.

Wayland Academy seeks a creative, highly skilled Media Specialist to lead the production of compelling video and photographic content that tells the Wayland story and supports the Academy’s enrollment, advancement, alumni engagement and communications goals.

The Media Specialist will serve as a visual storyteller, managing video projects from concept through completion—including creative development, storyboarding, filming, interviewing, lighting, audio, editing, graphics, captions, and final delivery. The ideal candidate combines strong technical production skills with an instinct for storytelling and an understanding of how visual content can connect with prospective students and families, alumni, donors, and the broader Wayland community.

This position works closely with the Director of Marketing and Communications and collaborates with faculty, staff, students, coaches, alumni, donors, and other members of the Wayland community to identify and tell authentic stories that showcase the Academy’s distinctive educational experience through these key areas.

• Concept, storyboard, film, edit, and deliver engaging short- and long-form video content that supports Wayland’s marketing and communications priorities.
• Develop creative concepts and visual approaches based on the intended audience, message, platform, and purpose of each project.
• Produce student profiles, admissions videos, program and faculty features, athletics content, event highlights, alumni and donor stories, social media content, promotional videos, and other projects that showcase the Wayland experience.
• Conduct and record compelling interviews with students, families, faculty, staff, alumni, donors, and other members of the Wayland community.
• Capture high-quality video and audio in classrooms, residence halls, athletic facilities, performances, events, outdoor spaces, and other campus environments.
• Apply professional cinematography techniques, including composition, camera movement, lighting, exposure, depth of field, and visual storytelling.
• Record and edit professional-quality dialogue, interviews, voiceovers, and other audio.
• Edit video projects using Adobe Premiere Pro or comparable professional editing software, incorporating music, sound design, color correction, graphics, titles, transitions, captions, and other appropriate elements.
• Create motion graphics, animated titles and other visual elements as appropriate to enhance video storytelling.
• Repurpose long-form video projects into short-form content for social media and digital advertising.
• Ensure all video content accurately reflects Wayland Academy’s brand, voice, mission, values, and visual identity.
• Manage video projects from initial concept through final delivery, including scheduling, production, editing, revisions, and delivery of final assets.
• Maintain an organized digital library of video footage, photographs, project files and completed media assets.

• Capture high-quality photography for use in marketing materials, social media, website content, publications, advertising, public…