Ecommerce Marketing Manager

Client is hiring a mid-level E-Commerce Growth Marketing Manager to own and execute growth across our Shopify e-commerce platform and physical retail stores
.

This role blends digital marketing, growth marketing, and performance marketing to drive both online revenue and in-store traffic
. This position is 100% onsite in Beavercreek, Ohio
, working closely with leadership, creative, and store teams.

• Manage paid digital campaigns across major platforms (paid social, search, shopping, video, retargeting)
• Optimize budgets to hit CAC, ROAS, and MER targets
• Launch and iterate creative and landing-page tests
• Maintain attribution using GA4, UTMs, and Shopify analytics
• Align digital campaigns with product drops, launches, and in-store promotions
• Drive both e-commerce conversions and store traffic
• Support emerging digital platforms and new growth opportunities

• Identify site friction using analytics and testing tools
• Run A/B tests across PDPs, collections, homepage, cart, and checkout
• Improve mobile UX, site speed, and merchandising

• Manage email and SMS programs (Klaviyo preferred)
• Build automated flows and execute promotional campaigns
• Improve repeat purchase rate and customer LTV

• Optimize product and collection pages for organic performance
• Support keyword research and technical site improvements

• Track and report on CAC, ROAS, MER, CVR, AOV, and LTV
• Build weekly performance reports to guide decisions

• 3–5 years of experience in e-commerce, digital marketing, or growth marketing
• Hands-on experience with Shopify
• Experience managing paid digital channels
• Strong understanding of CRO and analytics (GA4)