Director, Marketing Creative & Content

The Director, Marketing Creative & Content leads the creative function for the marketing organization, responsible for leading the strategy and delivery of high-quality, brand-aligned creative and content that drives measurable outcomes, including engagement, conversion, and member growth. This role partners with the SVP, Marketing and the Director, Marketing Planning & Performance to shape, challenge, and translate enterprise marketing strategy into differentiated creative, storytelling, and content experiences.

This role owns how strategy is brought to life through creative execution, while Planning & Performance owns audience strategy, targeting, and measurement. The Director establishes and manages an in-house creative agency model, ensuring work is delivered efficiently, consistently, and with strong coordination across internal teams and channels. This role supports high-volume, multi-channel campaign delivery across digital, social, lifecycle marketing, and enterprise initiatives, driving consistent and scalable member experiences.

The Director owns how strategy is expressed through creative execution—including messaging, storytelling, and experience design—while partnering with Marketing Planning & Performance, which owns audience strategy, targeting, and go-to-market planning. The Director also oversees the agency relationship and creative production model, determining the appropriate balance of work between internal capabilities and external partners, optimizing for cost, speed, quality, and impact, while ensuring all outputs meet brand, regulatory, and performance expectations.

This role is co-accountable with the Director, Marketing Planning & Performance for campaign performance outcomes, ensuring creative execution contributes meaningfully to campaign effectiveness and enterprise growth.

The Director, Marketing Creative & Content reports to the Senior VP, Marketing and leads a team responsible for creative strategy, content development, and campaign execution.

• a) Owns how the strategy is expressed, including messaging, storytelling, and concept development, in partnership with Planning & Performance.
• b) Own and lead creative strategy, including messaging architecture, campaign concepts, and experience design.
• c) Translate strategic briefs into compelling creative concepts, messaging frameworks, and campaign ideas.
• d) Challenge and refine strategic briefs to strengthen clarity, insight application, and creative effectiveness.
• e) Partner with Planning & Performance to ensure creative approaches support segmentation, targeting, and go-to-market strategies.
• f) Ensure all creative work is informed by member insights, testing frameworks (e.g., A/B), and voice-of-member feedback loops.

• a) Build and lead an in-house creative agency model, delivering efficient, high-quality creative services across the organization.
• b) Establish creative workflows, intake governance, SLAs, and prioritization frameworks in partnership with Marketing Operations.
• c) Ensure the team operates with speed, consistency, and strong quality controls.
• d) Balance workload and capacity to meet demand while maintaining high creative standards.

• a) Manage day-to-day agency relationships, ensuring alignment with strategy, brand standards, and performance expectations.
• b) Determine what work is completed in-house vs. externally, based on complexity, capacity, expertise, and cost.
• c) Monitor agency performance, cost efficiency, and output quality, making adjustments to optimize value and effectiveness.
• d) Oversee agency deliverables, timelines, feedback loops, and quality…