VP, Growth Marketing

Vice President Of Growth

About Legal Zoom Legal Zoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you're ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can't wait to meet you.

Human-in-the-Loop At Legal Zoom, we operate with a human-in-the-loop model, where AI enhances rather than replaces human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision‑making. To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.

Where we work We believe work should work for you. Legal Zoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more. This hybrid position will work remotely as well as onsite in our Sherman Oaks or Mountain View offices.

The Vice President of Growth is responsible for defining and executing Legal Zoom's end-to-end growth strategy, accelerating customer acquisition and retention across organic discovery (SEO/AEO), paid media, lifecycle engagement, and marketing technology infrastructure. This role sits at the intersection of Marketing, Product, Finance, Data, and Technology, ensuring alignment between how Legal Zoom attracts customers, converts demand, deepens relationships, and scales efficiently.

This leader translates company strategy, including Legal Zoom's three-year growth plan, into integrated, measurable growth programs that operate as one connected engine. They accelerate customer acquisition across both new entrepreneurs and established businesses while leveraging AI and technology to improve performance, efficiency, and long-term enterprise value.

• Translate company-level strategy into a clear, integrated growth roadmap across acquisition and retention
• Partner closely with the CMO and senior cross‑functional leaders across Marketing, Product, Finance, Data, Engineering, and Customer Experience to drive full‑funnel growth
• Align paid, organic, lifecycle, and product‑led initiatives into a unified operating model
• Accelerate acquisition of established businesses as a core pillar of Legal Zoom's three-year strategy
• Act as a senior cross‑functional leader and trusted advisor, aligning stakeholders around shared growth goals
• Build, lead, and develop high‑performing teams across Paid Media, SEO/AEO, Lifecycle, and Marketing Technology

• Own performance marketing strategy across Search, Social, Display, Affiliates, Partnerships, and emerging channels
• Optimize capital allocation using incrementality testing, marketing mix modeling, and advanced attribution frameworks
• Improve creative velocity and testing through AI‑enabled tools and automation
• Identify and scale new acquisition channels aligned to both startup and established business segments
• Continuously improve efficiency, scalability, and measurable ROI across performance investments

• Own organic acquisition strategy across traditional SEO and AI-native discovery environments
• Lead AI Engine Optimization efforts, ensuring Legal Zoom is surfaced in AI Overviews, generative search results, and large language model citations
• Partner with Product and Engineering to embed structured data, technical SEO excellence, and AI‑readiness into site architecture
• Build scalable, intent-driven content frameworks aligned to high‑value customer segments
• Refine measurement systems for AI visibility, citation share, and organic contribution to revenue

• Own lifecycle strategy…