UX Designer; B2B E-Commerce Platform Design

Project Overview

• Lead the design of a next‑generation B2B e‑commerce platform targeting business customers such as sporting goods distributors and bulk buyers.
• Redefine design standards with a strong emphasis on athlete‑focused visual storytelling and exceptional user experience.
• Shape the design vision and set the creative direction ( "north star") to deliver an elevated and inspiring platform experience.
• Create visually impressive, intuitive, and easy‑to‑navigate digital product designs that excite and engage customers.

• Own end‑to‑end digital product design from concept to delivery, including visuals, UX, UI, and interaction design.
• Collaborate closely with product managers, engineers, researchers, and cross‑functional teams to understand business and user needs.
• Develop polished design deliverables such as wireframes, prototypes, flows, and visual compositions.
• Conduct rapid prototyping, user testing, and iteration to refine design solutions.
• Solve complex design problems using data, insights, and a user‑centered approach.
• Communicate design rationale clearly and inspire innovative approaches within the team.
• Ensure a consistent look and feel across all project components and maintain high design quality standards.
• Stay updated on emerging digital, UX/UI, and e‑commerce design trends.

• 4+ years of professional experience in digital product design with expertise in visual and UX design.
• Bachelor's degree or equivalent training in Design, UX/UI, Human‑Computer Interaction, or a related field.
• Strong understanding of interaction design, information architecture, and product thinking.
• Proven experience designing for complex digital platforms or large‑scale websites.
• Advanced proficiency with Figma and Principle for creating high‑fidelity prototypes.
• Experience presenting and pitching creative ideas with openness to feedback and collaboration.
• Excellent attention to detail and ability to deliver cohesive, high‑quality designs.
• Experience working with design systems, consumer insights, and iterative development environments.

• Experience with UI motion design tools such as After Effects.
• Exposure to 3D or AR prototyping and conceptual design.
• Agency or fast‑paced product environment experience where quick pivots are required.
• Passion for innovation, technology, and crafting high‑impact visual experiences.

• Highly collaborative and adaptable design thinker.
• Proactive problem solver with strong visual storytelling skills.
• Curious, creative, and always seeking opportunities to elevate design standards.
• Strong communication and presentation abilities across multidisciplinary teams.