Audience Acquisition Lead; Omeda CDP Expert

What You’ll Be Doing:

• Serve as the organization’s Omeda CDP subject-matter expert, with deep knowledge of platform capabilities, limitations, and best practices

• Design, build, and optimize audience acquisition funnels using Omeda, including:

  • Form creation and optimization

  • Data capture, normalization, and enrichment

  • Segmentation and audience activation

  • Automated workflows and lifecycle marketing programs

• Lead the execution of online and offline audience acquisition initiatives, collaborating closely with Aspen Core teams and external vendors

• Create and present marketing proposals with limited guidance from senior leadership

• Ensure marketing programs are delivered on time and within budget; proactively recommend optimizations or strategic pivots as performance data dictates

• Monitor, analyze, and report on funnel and audience performance using dashboards, KPIs, and attribution models

• Contribute to data hygiene, governance, and compliance, ensuring adherence to GDPR, CCPA, and best practices in consent, privacy, and preference management

• Document acquisition funnels, workflows, and Omeda configurations to support scalable, repeatable marketing playbooks

• Champion Arrow’s value proposition and brand across all audience touchpoints

Job Complexity & Leadership:

• Manages professional employees, colleagues, and/or vendors within the function

• Accountable for the performance and results of a team or core discipline area

• Adapts departmental plans and priorities to address operational and resource challenges

• Decisions are guided by policies, procedures, and business plans, with direction from senior leadership as needed

• Provides technical and strategic guidance to internal teams, vendors, and stakeholders

• Exercises people-management authority, including setting objectives, conducting performance reviews, and recommending pay actions

• Defines operating standards and ensures consistent execution of essential procedures based on functional expertise

What We’re Looking For:

• Relevant recent experience in audience acquisition, growth marketing, or lifecycle marketing within media, publishing, B2B, or subscription-based businesses

• Demonstrated, hands-on mastery of Omeda CDP is critical, including:

  • Segmentation and audience modeling

  • Workflow and automation setup

  • Form configuration and data collection strategies

  • Audience activation across channels

• Omeda certifications or clear evidence of deep, platform-specific expertise strongly preferred

• Strong hands-on experience with Word Press, including integration with marketing and data platforms

• Solid understanding of:

  • Lead scoring and lifecycle marketing

  • Email marketing and marketing automation best practices

• Experience working with analytics and reporting tools (e.g., Google Analytics, dashboards, or similar)

• Comfortable collaborating cross-functionally with marketing, editorial, sales, and technology teams

• Familiarity with ad platform integrations (Google, Meta, Linked In)

• Basic HTML/CSS skills for page, form, and template customization

• Experience with paywalls, subscriptions, gated content, or registration-based access models

Experience / Education

• Typically requires a minimum of 8 years of related experience with a 4-year degree, or 6 years with an advanced degree, or equivalent professional experience.

What’s In It For You:

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans and a solid benefits package.

• Medical, Dental, Vision Insurance

• 401k, With Matching Contributions

• Short-Term/Long-Term Disability Insurance

• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options

• Paid Time Off (including sick, holiday, vacation, etc.)

• Tuition Reimbursement

• Growth Opportunities

• And more!

#LI-LH1

Annual Hiring Range/Hourly Rate:

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.