Senior Analyst, E-commerce Optimization & Insights

Job Title

Senior Analyst, E-commerce Optimization & Insights

We are looking for a hands‑on Senior Analyst to drive optimization, analytics, and actionable insights across the eCommerce business. This role will partner closely with the E-commerce team to identify opportunities, diagnose performance trends, improve the customer journey, and translate data into clear recommendations that drive conversion, revenue, margin, retention, and customer value. The person will own experimentation strategy and execution across key eCommerce and digital experience surfaces, including onsite experience, merchandising, conversion funnel, personalization, and customer journey optimization.

The role builds strong measurement frameworks and dashboards, designs rigorous tests, analyzes performance, and ensures insights turn into meaningful business action. The Senior Analyst works closely with E-commerce, Product, UX, Technology, CRM, Performance Marketing, and Data Engineering to ensure business questions are clearly defined, data is properly instrumented, tests are statistically sound, and insights are communicated in a way that drives decisions.

CRm, Email, and lifecycle program ownership will remain with the CRM team, while this role will support cross‑functional measurement where those programs intersect with eCommerce behavior, personalization, and customer journey outcomes.

• E-commerce analytics and optimization

  Partner closely with the E-commerce team to monitor business performance, identify opportunities, and recommend actions across the site experience. Analyze funnel performance across Homepage, PLP, PDP, cart, checkout, promotions, search, merchandising, and personalization. Diagnose changes in traffic, conversion rate, AOV, revenue per visit, product performance, customer behavior, and margin. Build recurring insights that help the business understand what is driving performance and where optimization efforts should be focused.
  
  Translate analysis into clear, practical recommendations for merchandising, UX, content, promotions, and customer journey improvements.

• Experimentation strategy and execution

  Own end‑to‑end experimentation from hypothesis development to design, launch, QA, analysis, readout, recommendation, and follow‑through. Build and maintain an experimentation intake and prioritization process, including impact, effort, confidence, dependencies, and business value. Define best practices for sample sizing, power, holdouts, incrementality, multivariate testing, test duration, and test interpretation. Maintain a roadmap of active, upcoming, and completed tests across onsite, CRM, Email, Paid Media, and other digital channels.
  
  Ensure test learnings are documented and incorporated into future site, marketing, and customer experience decisions.

• Onsite and digital experience insights

  Support onsite and UX optimization across merchandising, Homepage, PDP, PLP, checkout, promotions, and personalization. Partner with Product, UX, Technology, and E-commerce to define clear KPIs and measurement plans for new features, site changes, and customer experience improvements. Ensure proper event tracking, attribution alignment, and KPI definition, including conversion rate, AOV, revenue per visit, engagement, margin, and customer value. Identify friction points and opportunities using behavioral, transactional, and customer‑level data.

• Personalization

  Evaluate personalization performance, product recommendations, content relevance, audience targeting, and downstream customer behavior. Partner with E-commerce, Product, UX, CRM, and Technology teams to prioritize and develop personalization initiatives. Identify opportunities to improve product discovery, content relevance, segmentation, and customer experience through advanced personalization.

• Measurement, reporting, and storytelling

  Create standardized readouts and insight summaries that are easy for non‑technical stakeholders to understand and act on. Build dashboards and recurring reporting that surface key trends, opportunities, risks, and test outcomes. Maintain a knowledge base of insights, tests, and recommendations…