Ecommerce & Digital Marketing Manager

Big Foot Staffing is partnering with a growing industrial products and ecommerce company to hire an experienced Ecommerce & Digital Marketing Manager. This role is ideal for a data-driven marketing professional who thrives in a fast-paced environment and enjoys owning revenue growth across multiple ecommerce platforms.

The Ecommerce & Digital Marketing Manager will lead initiatives focused on increasing online revenue, improving conversion rates, optimizing customer experience, and supporting long-term customer retention strategies. This position works cross-functionally with marketing, product, operations, customer service, and external agency partners to drive measurable business growth.

Key Responsibilities

Ecommerce Growth & Revenue Strategy

• Develop and execute quarterly and annual ecommerce growth strategies
• Drive revenue growth across multiple ecommerce websites and product categories
• Identify opportunities to improve customer acquisition, repeat purchases, and customer lifetime value
• Support initiatives to increase conversion rates, average order value, and overall site performance
• Analyze customer behavior, segmentation, and purchasing trends to identify growth opportunities

Site Optimization & Conversion Rate Improvement

• Collaborate with internal teams to improve product listings, site merchandising, and customer experience
• Lead A/B testing and conversion rate optimization (CRO) initiatives
• Ensure product pages are optimized for SEO, usability, and conversion performance
• Coordinate promotions, seasonal campaigns, and ecommerce marketing initiatives
• Work alongside developers and designers to implement site enhancements and testing strategies

Digital Marketing & Campaign Management

• Partner with paid media agencies to optimize paid search campaigns and support future paid social initiatives
• Collaborate with email marketing teams to improve promotional campaigns, lifecycle marketing flows, and customer engagement strategies
• Monitor and maintain online reputation management, reviews, and customer feedback programs
• Support SEO and digital marketing initiatives designed to improve traffic and lead generation

Analytics & Reporting

• Monitor ecommerce KPIs including revenue, traffic, conversion rate, cart abandonment, and customer retention metrics
• Utilize tools such as Google Analytics, ecommerce platforms, CRM systems, and reporting dashboards to identify trends and opportunities
• Build and maintain reporting dashboards for leadership visibility
• Provide ongoing recommendations based on data analysis and campaign performance

Cross-Functional Collaboration

• Partner with product, operations, and customer service teams to support launches, pricing updates, and customer experience improvements
• Coordinate with agency and internal creative teams on campaign assets and landing pages
• Identify operational or customer friction points and recommend process improvements

Qualifications

• 3-6 years of ecommerce or digital marketing experience, preferably within B2B ecommerce environments
• Proven experience driving measurable ecommerce revenue growth across large product catalogs
• Hands-on experience with Big Commerce or similar ecommerce platforms
• Strong understanding of ecommerce technology, marketing automation, and digital marketing systems
• Experience with Google Analytics (GA4) and data-driven decision making
• Familiarity with platforms and tools such as Hub Spot, Klaviyo, SEMrush, Google Ads, Microsoft Ads, Merchant Center, Hotjar, or feed management systems
• Experience collaborating on paid search, SEO, and paid social marketing initiatives
• Understanding of technical SEO fundamentals and ecommerce best practices
• Strong project management and organizational skills
• Excellent written and verbal communication skills
• Prior experience in industrial products, manufacturing, workplace safety, or related B2B industries is preferred

Benefits

• $90,000 - $100,000 w/ bonus potential
• Medical, dental, and vision coverage
• 401(k) with company match
• Paid time off and holidays
• Collaborative and team-oriented work environment
• Opportunity to make a measurable impact within a growing ecommerce business
• Long-term career growth opportunities within a stable organization

If this sounds like a job you could excel and enjoy - apply today!

By applying for this job, you consent to being contacted by Big Foot Staffing representatives about job opportunities via text messaging. Standard messaging rates may apply. You may opt-out at any time by replying 'STOP' to any message received.

#INDHP