Marketing - Digital Program Manager

Digital Marketing Lead (Sportswear Brand)

We are looking for a Digital Marketing Lead to join and guide the Global Digital Marketing team for a major sportswear brand. In this role, you will focus on planning, executing, and overseeing seasonal digital marketing plans across owned digital platforms (app and website), social media channels, and creator/influencer partnerships.

You will be responsible for making brand, product, and seasonal messages connect with target customers. You will lead the development of branded content, online services, partnerships, and digital experiences. You will work closely with other teams (such as Football, Running, Basketball, etc.) to build worldwide love and advocacy for the Sportswear line.

Top 5-7

Skills:

• Digital content creation for highly visible brands
• Social media marketing strategy
• Reading consumer data and creating optimization plans
• Project management and analytical thinking
• Relationship building and influencing teams
• Familiarity with latest digital marketing trends and technologies
• Leading and scaling teams

Requirements for the role:

• Ability to thrive in a fast-paced, agile culture and lead through change and ambiguity
• Excellent verbal communication, including presenting complex business issues
• Strong problem-solving skills and attention to detail
• Experience managing creative, media, and research agencies
• Ability to build plans, presentations, and keep a team moving cohesively in the right direction
• Self-starter who embraces change

Education and Experience:

• 8–10+ years of relevant work experience
• 5+ years of experience in brand, digital, or social marketing
• Demonstrated experience developing digital content for well-known brands
• Experience leading, developing, and scaling teams

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.