Digital Design Specialist

Position Overview: We are seeking a Digital Design Specialist to join our team. In this role, you will create compelling, digital-first designs that drive measurable results across digital advertising platforms. You will specialize in direct response campaigns and social media content, collaborating closely with cross-functional teams to deliver high-performing creative assets that meet both client objectives and platform-specific best practices.

• Digital Campaign Design Strategy: Create digital-first designs that drive conversion rates across digital advertising touchpoints, with particular emphasis on direct response and lead generation campaigns.
• Social Media Design: Develop scroll-stopping social media creative packages, including feed posts, Stories, Reels, and paid social ads that drive engagement and conversions across platforms. Ensure designs maintain visual consistency while adhering to platform-specific best practices.
• Digital Asset Production: Design and optimize graphics for various digital platforms, ensuring proper file formats, dimensions, and specifications for mobile and social media deployment.
• Testing & Optimization: Design and execute strategic A/B tests for creative assets, including thoughtful variation development, proper control group maintenance, and iterative improvements based on statistical significance.
• Performance Optimization: Analyze campaign performance data to refine design approaches, conducting A/B tests and implementing learnings to improve conversion rates and engagement metrics.
• Cross-Platform Consistency: Ensure seamless brand experiences across all digital advertising touchpoints while adapting designs to leverage platform-specific features and requirements.
• Project Management: Balance multiple digital design projects simultaneously, meeting tight deadlines while maintaining version control and asset organization.
• Digital Innovation: Stay current with emerging digital design trends, social media platform updates, and conversion optimization techniques.

• Education: Bachelor's degree in Digital Design, Visual Arts, or related field (or equivalent professional experience).
• Experience: 2+ years of professional digital design experience, with demonstrated success in direct response and social media campaigns.
• Technical Expertise:
  • Advanced knowledge of Adobe Creative Suite
  • Proficiency in HTML5 design and animation
  • Experience with mobile-first design principles for advertising
  • Understanding of digital asset specifications across ad platforms
  • Working knowledge of design tools (Figma, Sketch)
• Digital Marketing Knowledge:
  • Proven track record in direct response and lead generation campaign design
  • Strong understanding of A/B testing methodology, including testing hierarchy, sample size requirements, and statistical significance
  • Experience designing meaningful creative variations that test specific hypotheses
  • Understanding of conversion rate optimization principles
  • Experience with social media platform requirements and best practices
  • Knowledge of digital advertising specifications and guidelines
• Brand Understanding: Proven ability to adhere to established brand guidelines while innovating on design elements.
• Performance Focus: Strong understanding of how design elements impact campaign performance metrics and user behavior.
• Communication: Excellent ability to articulate design decisions in the context of performance marketing objectives.
• Analytical
  
  Skills:
  
  Capability to interpret campaign data and apply insights to design optimizations.

Must include examples of:

• Direct response campaign creative
• HTML5 banner ads or interactive elements