Global Director, Jordan Energy Brand Management, Sub-Labels & Partnerships

Overview

We are seeking aGlobal Director, Jordan Energy Brand Management, Sub-Labels & Partnerships to lead a team that seeks, connections, serves & collaborates with the most creative and future forward communities and partners for the right moments to explore and create the future of the Brand.

The ideal candidate demonstrates cultural savvy and strategic thought leadership, with a deep knowledge of our target consumer and who is influencing this consumer. We are looking for someone who can suggest innovative, imaginative, and resourceful ways to solve problems, overcome obstacles and take Jordan Brand into new territory. In this role, you will be able to challenge outdated rules, the status quo, and traditional thinking to accelerate our distinction within the energy industry.

You will create multiplier maps, clear plans, and journeys for our partners, always putting the consumer at the center. This person is creative with budgets and always driven to deliver the highest quality of work.

As part of the Jordan Global Energy brand management team, you will drive the creation and amplification of the Jordan Sub-Labels and Brand partnerships vision and strategy
, bringing in new consumers and audiences into the brand across all levels. Each day will bring dynamic opportunities that you’ll work with your team of brand marketers to solve for. You will obsess how to make our brand, product, purpose and seasonal messages resonate with our target consumers.

Your team will lead the development of Sub-Labels across diverse subcultures, partnerships and experiences in a way that is locally relevant and globally impactful, deepening the relationship with our consumer.

Together, with your partners, you will grow and establish the Brand in relevant subcultures through sub-labels, partnerships and moments, driving connections with key communities to seed, ignite, and scale the love for our brand.

Responsibilities will include:

• Deliver and lead journeys across product, service & projects for partners. Support in nurturing and managing relationships with key Jordan Brand partners (including brands, catalysts and athletes).
• Constantly map & evaluate our relationships, partnerships, concepts, and moments based on consumer realities.
• Instill process and clear direction across Global, Geo and City teammates, echoing the Global Energy Marketing long term strategy, partner portfolio and Sub-Labels concepts playbook.
• Build decks showcasing Energy Sub-Labels and Brand Partnerships Marketing strategy, positioning for partners and key Energy moments.

• Educate and inspire team with passion, purpose, and an authentic attitude relating to industry shifts in marketing and consumer behaviors that ensure we lead and push the edges of culture.

This role will hard line report to the Jordan Global Energy Sr. Director with a dotted line report into the Jordan Global Sub-Labels and Brand partnerships GM. The candidate will work cross functionally across diverse teams to go to market including Jordan/Nike Global and other Global partner experts across digital marketing, marketplace, creative, social, communications, global and city teams. This will require consistent collaboration, partnership and consensus with critical stakeholder groups in order to effectively lead the Sub-Label and Brand partnership marketing offense across the globe.

⁃8-10+ years of experience in marketing, delivering integrated marketing plans and execution.

- Bachelor degree in Marketing or related field. Will accept any suitable combination of education, experience and training.

⁃5 years of experience in energy, catalyst marketing or adjacent industries.

⁃Demonstrated ability of developing go-to-market plans for highly visible brands.

⁃Existing global network across brands, creatives and industry leaders.

⁃Knowledge of action sport is a plus.

⁃Proven experience in supporting the creation and expansion of brands or sub-labels.

⁃Self-starter with entrepreneurial mindset who thrives in a fast-paced, agile culture - someone who embraces and leads through change and ambiguity.

⁃Proven ability to create culturally relevant…