Lead, Brand Initiatives Brand Marketing - Jordan NA

WHO YOU’LL WORK WITH

The North America Jordan Brand Management Lead, Brand Initiatives, reports to the North America Jordan Brand Initiatives & Kids Director, and works with a highly collaborative, matrixed organization.

Key internal partners include:

• North America Brand Management (Kids, Basketball, FBAT Streetwear, Energy)
• North America Marketing Functions (Digital, Integrated Media, Retail/Partners)
• North America Brand Creative
• North America Brand Planning and Operations
• North America GMs (Kids, Basketball, FBAT, Streetwear & Energy)
• Global Communications, Sports Marketing, & Entertainment Marketing
• Global Brand Management, Marketing Functions, Creative, Narrative, Operations
• External Agency Partners

We are seeking a candidate to join the North America Jordan Brand Marketing team. Our team is dedicated to driving consumer experience through insight‑led strategies and maintaining strong cross‑functional collaboration. The selected individual will be responsible for leading projects across functional and Jordan Sport categories, working in close partnership with North America Marketing Leadership and global sport and functional teams.

Candidates should demonstrate a history of delivering measurable results, excel in collaborative environments, and appreciate diverse perspectives. The ideal candidate is comfortable operating in a fast‑paced, entrepreneurial setting, approaches challenges with solution‑first, passion and resourcefulness, and confidently manages ambiguity as we serve the consumer, advance the culture, brand, and industry.

• A strong passion for Jordan Brand and a dedication to serving our consumer (The Defier)
• At least 5 years of experience, with expertise in Brand Management or Brand Marketing
• Experience in developing brand strategies and managing campaigns from start to finish, effectively focusing on consumer insights and needs
• A proven ability to achieve meaningful results and make an impact
• Demonstrated excellence in earning trust and encouraging team collaboration
• Skill in working within a matrixed organisation, aligning with various business, brand, and operational approaches
• Experience crafting briefs, leading cross‑functional efforts and city‑level alignment, and overseeing partnerships with external agencies.
• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training.

• A solid grasp of sports and cultural marketing
• Familiarity with retail operations in major regions, including Los Angeles, Chicago, and New York
• Proven background in experiential marketing, covering projects both big and small

As a member of this team, you’ll drive brand initiatives that connect with consumers and elevate the brand’s cultural relevance. You’ll collaborate with sports teams and cross‑functional partners to deliver impactful work.

Roles &

Responsibilities Include:

• Collaborate with Brand Planning and Operations on budget management, seasonal readiness
• Assist the North America Brand Initiatives Director in developing annual strategy and identifying key priorities.
• Create and execute end‑to‑end integrated campaigns, including media, product marketing, and experiential elements.
• Lead internal comms including pre‑caps, recaps, insight gathering, materials for leadership shares

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in‑person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.