Lead, Always & Consumer Moments APLA Digital Marketing

Lead, Always On & Consumer Moments APLA Digital Marketing

Beaverton, OR

Nike is seeking a Lead, Always On & Consumer Moments—someone passionate about sport, product‑obsessed, and energized by creating digital marketing that serves athletes 365 days a year. This role supports the development of marketing plans across Nike’s priority franchises and major consumer moments, such as Back‑to‑School and Holiday Gifting. The ideal candidate brings expertise in digital retail, product marketing, and campaign management, thriving in collaborative environments that blend art and science to build robust, insight‑driven strategies.

Proactive, curious, and solution‑oriented, this person plays a critical role in shaping brand distinction and driving demand across Nike Direct channels.

As a seasoned digital marketer, the Lead deeply understands consumer lifestyles and online behaviors, helping connect athletes
* with innovative experiences and compelling brand stories. This role supports both brand and business objectives, embracing a culture of testing, learning, and continuous innovation. With an appreciation for consumer insights, creativity, and digital direct‑to‑consumer ecosystems, the Lead acts as a thought partner and digital evangelist—consistently bringing new ideas forward and driving evolution across Nike’s 365 product marketing approach.

You’ll contribute to the APLA Digital Marketing strategy by shaping stories for our business driving priority franchises and key consumer moments. You’ll co‑create campaign briefs, define scope and objectives, and ensure alignment across cross‑functional stakeholders in Global and GEO teams.

Your responsibilities will include:

• Project Leadership – you will drive seasonal projects end‑to‑end, partnering with cross‑functional teams and guiding project squads through execution across the Nike marketplace
• Strategic Approach with End in Mind – you will translate product campaigns and consumer moments into seasonal consumer journeys through digital and hybrid storytelling experiences. Shape the seasonal Always On marketing briefs for sport categories and to inform storytelling toolkits.
• Creative Collaboration – inspires and helps guide creative teammates through ambiguity and complexity. You will contribute to and present in production and creative reviews, providing clear, constructive feedback to peers and partners
• Strategic Communication – Presents ideas and concepts with clarity and confidence to stakeholders and leadership
• Teamwork & Influence – Builds trust and inspires across cross‑functional partners to support seamless execution. Collaborate with territory teams to ensure harmonization of products for Global Marketing stories.
• Entrepreneurial Drive – Proactively identifies opportunities and drives innovation
• Obsess the Craft – Ability to visualize creative ideas and a critical attention to detail, delivering flawless execution.

• Bachelor’s degree in Marketing or related field or equivalent combination of education, training and experience.
• 5+ years of professional experience in digital marketing or related fields.
• Strong experience collaborating within Brand Marketing, Brand Planning, Merchandising, and Creative teams.
• Prior experience in creating seasonal marketing briefs.
• Excellent communication and presentation skills.

• Ability to balance creativity with organization and discipline in fast moving, ambiguous environment.

• A collaborative mindset that values diverse perspectives.
• Professional experience in marketing / communications for sportswear, running, and other sport industries.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in‑person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.