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Technical Marketing Manager; Tektronix US Posted ago
Job in
Beaverton, Washington County, Oregon, 97078, USA
Listed on 2026-06-04
Listing for:
Nutanix
Full Time
position Listed on 2026-06-04
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Manager
Job Description & How to Apply Below
Remote## Technical Marketing Manager (Tektronix)
Remote, United States
*
* Job Title:
Technical Marketing Manager – Americas (Energy Resilience: Power & Energy Solutions)
**** Department:
** AMR Marketing
*
* Location:
** Americas (Hybrid / U.S. Headquarters Beaverton, OR), or Remote
*
* Reports To:
** Director of AMR Marketing
** FLSA Status:
** Exempt
** Job Level:
** Mid-Senior--
- ** Position Summary
** The
** Technical Marketing Manager – Americas (Energy Resilience)
** defines and drives the marketing strategy for Tektronix’s portfolio of power electronics, high power & data center test solutions, and energy / renewable energy applications. This role leads the development of segment strategy, messaging, go-to-market planning, and demand generation activities tied to the emerging
** Energy Resilience megatrend** — including grid modernization, energy storage systems, EV charging infrastructure, renewable generation validation, and critical power systems for data centers and telecom.
This person will work closely with the Power & Energy Business Development team, Sales, Product Marketing, Engineering, and Field teams to ensure technology value is clearly articulated in a way that accelerates pipeline and revenue growth in the Americas region.
--
- ** Salary Range
**** U.S. Base Salary Range:** **$120,000 – $140,000 per year** (target)
* This range reflects market compensation for technical marketing leaders with energy / power segment expertise in U.S. technology sectors, aligned to internal benchmarks.*--
- ** Key Responsibilities
**** Segment Strategy & Market Leadership
*** Define the
** Energy Resilience megatrend strategy
** for the Americas region — including power electronics, high power systems, utility and grid applications, energy storage, data centers, and renewable energy test solutions.
* Understand key market drivers (grid modernization, decarbonization, storage integration, power conversion technologies) and translate them into actionable marketing plans.
** Messaging & Technical Positioning
*** Create and maintain clear, differentiated messaging frameworks that communicate segment value to technical and business buyers (e.g., power systems engineers, energy storage integrators, data center architects).
* Partner with product and engineering to ensure technical accuracy and competitive differentiation across all materials.
** Go-to-Market Planning & Execution
*** Lead regional go-to-market planning with demand generation, field marketing, and channel teams aligned to segment priorities and business goals.
* Collaborate with global teams to localize campaigns for the Americas audience segments.
** Demand Generation & Segment Campaigns
*** Plan and execute targeted, multi-channel campaigns (email, digital ads, content syndication, webinars, ABM programs) focused on critical energy resilience use cases.
* Optimize campaign performance using metrics such as engagement, pipeline influence, and conversion.
** Field & Sales Enablement
*** Develop field-ready sales tools, technical content, solution briefs, playbooks, and competitive intelligence resources.
* Train sales and business development teams on segment messaging, value propositions, and differentiation.
** Partner & Ecosystem Marketing
*** Collaborate with channel partners, key accounts, and system integrators to co-market energy resilience solutions.
* Support partner marketing activities with tailored collateral and joint campaign planning.
** Market Intelligence & Analytics
*** Monitor competitive landscape, industry trends, and customer insights to inform strategy adjustments.
* Report on KPIs that measure campaign effectiveness, segment pipeline contribution, and content ROI.
--
- ** Qualifications
* *** Required
* ** Bachelor’s degree in Engineering, Marketing, Business, or a related field.
* 5–8+ years of experience in technical marketing, product marketing, or strategic marketing roles in power electronics, energy systems, renewable energy, or related technology markets.
* Proven ability to develop and execute marketing strategy for complex technical solutions.
* Strong communication skills with the ability to convey technical value in business terms.
*…
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