Social Media Strategist

Job Summary:
Social Lead - Brand Initiatives
We’re looking for a Social Lead & Strategist on our Brand Initiative’s team. In this role, you’ll shape the social vision for our golf and tennis initiatives, driving the creative direction, strategic planning, and day-to-day execution that bring these sports to life across platforms.

You’ll champion our brand voice and craft content that resonates with our consumers. This is a chance to define how our brand shows up in two of the most tradition-rich yet rapidly evolving sports, blending cultural insight, creative excellence, and strategic clarity to build a social presence that stands out.

Key Responsibilities:

Strategy & Planning:

• Develop and maintain a comprehensive social media strategy aligned with brand and business objectives.
• Ability to create briefs and partner with external agencies + partners.
• Define platform-specific goals, KPIs, and content approaches.
• Identify emerging trends, platform updates, and audience behaviors to inform strategy.
• Create long-term roadmaps for campaigns, content pillars, and brand storytelling.

Team Leadership & Collaboration:

• Experience with agency partnerships. Proficiency in succinct briefing, ability to manage budgets, and manage on the ground work.
• Manage, mentor, and support a team of social media specialists, coordinators, and content creators.
• Oversee workflows, deadlines, and quality control for all social deliverables.
• Collaborate with Brand, creative, comms and all cross functional teams to ensure cohesive messaging.
• Manage expectations, timelines, and deliverables.

Content Development & Oversight:

• Guide the creation of engaging, on-brand content across all platforms.
• Ensure consistency in voice, tone, and visual identity.
• Approve content calendars, campaign concepts, and creative assets, in partnership with cross functional teams.

Qualifications:

• Typically requires a Bachelors Degree and minimum of 5 years directly relevant work experience.