Lead, Energy Marketing- North America

WHO YOU’LL WORK WITH

Nike Energy Marketing drives connections with those that are culturally impacting today’s most discerning youth communities and puts forward new ideas to explore the intersections of sport and culture (fashion, art, design…).

As part of the North America Energy team, you will work cross‑functionally with the NA Brand, Global Brand, and NY and LA City Energy marketing teams. You will also work with key North America enterprise teams including Marketplace, Merchandising and Consumer Business.

We are looking for an experienced marketing talent with a strong link to youth culture in North America. An inventive marketer with an ability to imagine stories that can inspire the next generation at the intersection of sport and culture; explorers, futurists and strategic connectors. They are visionaries that see unique opportunities to take risks, expand perception, celebrate brand values, accelerate the business and advance the notion of sport culture.

A collaborator with interest, open‑mindedness and limitless passion.

As North America Energy Marketing Lead, you will be part of the NA Energy team, reporting directly to the NA Energy Marketing Director. This role will be responsible for balancing Nike’s Sport Offense, marketing execution through our key talent relationships across the NA cultural ecosystem.

This role will be responsible for leading a diverse and connected team focused on the following core duties:

• Creating visionary marketing concepts aimed at pushing the intersections of sports and culture through creativity
• Driving integration with our NA Sport Offense, including Basketball, Soccer and a potential to support other sports, to deliver integrated marketing plans, and identify opportunities via always‑on and during key tentpole sport and cultural moments
• Leading product collaboration projects with external partners, global and city teams
• Partnering with key city teams to identify and manage a network of cultural catalysts in North America to boost the brand priorities and create the future of sport, in alignment with our global strategy
• Briefing and managing external agencies
• Identifying, gathering and formulating insights about forward‑thinking consumers to enable us to better serve creative youth on the ground in the city, and provide feedback to North America & Global Energy teams to inform long‑term concepts

A successful candidate will be expected to clearly demonstrate and articulate experience of the below essential requirements to be considered.

• 5‑8 years of experience in brand and/or brand functional management, with a strong focus on cultural marketing and collaborations.
• Bachelor’s Degree in Marketing or related field. Will accept any equivalent combination of education, experience and training.
• Experience in cultural marketing in North America, and a demonstrable understanding of the visionary and forward‑thinking consumer, the North American geography and Nike's position within it. Ability to effortlessly navigate within these spaces, or have the desire and potential to do so.
• Excellent communication, presentation and project management skills with a wide range of stakeholders, brand and business.
• Excellent interpersonal skills, and the ability to navigate difficult conversations with both internal and external partners.
• A sharp eye for aesthetics and proven ability to create a cohesive brand presence across multiple channels.
• Highly collaborative with a desire and willingness to work in an agile environment.
• Passion for sport and the role it can play in the world.