Brand​/Category Manager

We are seeking an experienced Brand/Category Manager to lead the development and execution of integrated marketing strategies that connect consumer insights with impactful creative campaigns. This role is ideal for a strategic marketer with expertise in consumer marketing, brand strategy, creative development, and cross-functional leadership. The successful candidate will drive end-to-end marketing initiatives across digital, social, retail, communications, sports marketing, product, and experiential channels while collaborating with global teams to deliver high-impact brand campaigns.

Required Skills

Must Have

• 7+ years of experience in Consumer Marketing, Brand Strategy, Integrated Marketing, or Product Marketing
• Experience developing integrated marketing strategies from consumer insight through creative execution
• Proven experience leading cross-functional marketing campaigns across multiple business functions
• Expertise writing creative briefs that inspire impactful campaigns
• Strong experience collaborating with Creative, Digital, Social, Retail, Communications, Product, and Sports Marketing teams
• Experience managing marketing campaigns across Owned, Earned, and Paid Media
• Strong understanding of marketing production processes from concept through launch
• Experience working within large global matrix organizations
• Excellent strategic thinking, storytelling, and consumer insight development
• Outstanding communication, presentation, and stakeholder management skills
• Strong project management and organizational abilities
• Ability to manage multiple high-priority projects in a fast-paced environment
• Passion for consumer behavior, sport, culture, and emerging trends

Key Responsibilities

• Develop insight-driven brand and marketing strategies aligned with business objectives
• Create compelling creative briefs that drive breakthrough marketing ideas
• Lead integrated marketing campaigns from strategy through execution
• Partner with Creative, Product, Consumer Insights, Retail, Digital, Communications, and Marketing teams
• Guide campaigns across digital, social, retail, experiential, partnerships, and communications channels
• Ensure creative excellence throughout campaign development and execution
• Translate business goals into compelling consumer-focused marketing stories
• Present campaign strategies and recommendations to senior leadership
• Manage multiple concurrent campaigns while maintaining execution quality
• Drive collaboration across cross-functional and global stakeholders
• Identify new opportunities to strengthen brand engagement and consumer connection
• Support campaign production and execution from concept through launch

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (preferred)
• 7+ years of Brand Marketing, Consumer Marketing, Product Marketing, or Integrated Marketing experience
• Strong experience with brand strategy, creative development, and campaign execution
• Proven leadership managing cross-functional marketing initiatives
• Experience working with creative agencies or internal creative teams
• Strong presentation, storytelling, and executive communication skills
• Excellent organizational, analytical, and project management skills
• Ability to influence stakeholders across global teams
• High attention to detail with strong problem-solving capabilities

ABOUT BRICKRED SYSTEMS

Brick Red Systems is a global leader in next-generation technology consulting and workforce solutions, specializing in delivering high-quality talent across digital, engineering, marketing, analytics, finance, operations, and business transformation domains. With a strong emphasis on innovation, scalability, and client success, Brick Red Systems helps organizations solve complex business challenges by providing skilled professionals across strategy, technology, creative, and operational functions.

Brick Red Systems fosters a culture of continuous learning, collaboration, and excellence, enabling professionals to contribute to high-impact global initiatives while advancing their careers.