Demand Generation Manager; B-Corp | Portland

We are hiring one Demand Generation Manager, based in either the London, UK area or the Portland, OR area. Candidates local to these metro areas will be prioritized due to office locations and strong preference for hybrid working. Candidates only need to apply to one posting - the one that corresponds with their location.

Join a mission-based team working to build a more sustainable future by eliminating global food waste.

Food waste is one of the biggest global issues of our time. More than a third of the world’s food is wasted. And one of our biggest opportunity zones is the food service and hospitality industries, where an estimated 28% of global food waste occurs.

Reducing food waste is a financial, sustainability, and moral imperative. At Leanpath, we are a group of diverse and passionate technologists, sustainability experts, culinarians, and analysts who come together to achieve our mission each and every day: to make food waste prevention everyday practice in the world’s kitchens.

As the Demand Generation Manager at Leanpath, you will be the growth engine behind our sales pipeline. You will be responsible for developing, executing, and measuring full-funnel marketing campaigns that drive Marketing Qualified Leads (MQLs) and accelerate them into closed-won revenue for our SaaS and hardware solutions. Your execution strategies are steeped in past performance data and you bring a test and learn mindset to your demand gen efforts.

You are also a capable creator, able to take a campaign concept from brief to finished assets without waiting for a writer or designer, using AI tools to move quickly without sacrificing quality. The ideal candidate recognizes how their efforts are tied directly to the revenue growth of the company and the delivery of the marketing team's KPIs. This role is perfect for a highly analytical, results-oriented marketer who thrives at the intersection of marketing and sales, deeply understands B2B buyer journeys, and wants to use their demand creation skills to make a tangible impact on the planet.

• Develop and execute comprehensive demand generation campaigns across multiple channels (email, webinars, paid media, content syndication, social, and events) to drive high-quality leads.
• Develop and promote high-value gated content such as whitepapers, ROI calculators, and industry reports, partnering with internal subject matter experts on source material.
• Drive Account-Based Marketing (ABM) initiatives in tandem with sales to penetrate high-value target accounts in the food service and hospitality sectors.

• Build, test, and optimize email nurture campaigns to educate prospects, build brand trust, and move leads down the funnel.
• Establish and refine lead scoring models to ensure high-intent prospects are routed to the sales team at the exact right time.
• Identify bottlenecks within the marketing and sales funnel and implement strategies to improve conversion rates from lead to opportunity.
• Own the conversion performance of , including landing pages, forms, calls to action, and the paths that turn traffic into qualified leads.
• Monitor site and form performance continuously, diagnosing drop-offs and running tests on layout, offer, and copy to improve conversion rates.
• Maintain and update web content in Word Press and Hub Spot, coordinating with our development contractor on anything requiring a more technical build.

• Create the campaign content that powers demand generation, including landing pages, email copy, ad creative, blog posts, and social content, working from Leanpath's established brand voice and messaging framework.
• Use AI tools fluently to accelerate production across formats while maintaining editorial quality and brand consistency.
• Own webinar promotion, registration, live production, and post-event follow-up. Collaborate on topic development and speaker recruitment with the marketing team, sales, and subject matter experts across the business.
• Partner with product marketing and internal subject matter experts to translate technical and customer…