Sr. Director, Signature Basketball Athlete Business, Global Basketball

Senior Director, Signature Basketball Athlete Business, Global Basketball

PHK, Beaverton, OR

Based in Beaverton, OR, as the Senior Director, Signature Basketball Athlete Business, Global Basketball, you will lead the end-to-end strategy and execution of a signature basketball athlete’s global business. This role sits at the center of the offense, driving a holistic, integrated approach that connects performance, cultural relevance, and lifestyle expression into a distinctive and scalable athlete business.

You define the long-term vision while delivering excellence in seasonal execution. You align partners, create strategic clarity, and move the business forward with creativity and discipline.

The future of athlete-led businesses will be shaped by leaders who connect performance, culture, and consumer insight to unlock growth. The ideal candidate is a strategic, culturally aware leader with a strong understanding of the intersection of basketball, style, and youth culture. They bring a clear point of view on building an athlete franchise that resonates on and off the court and lead through influence, collaboration, and vision.

You will lead an integrated offense across a signature basketball athlete’s global business. You will guide cross-functional teams to create and execute a cohesive strategy that drives brand energy and sustainable growth.

In this role, you will:

• Define and drive a clear global vision and strategy for a signature basketball athlete’s business both on and off the court
• Align cross-functional teams across Product, Marketing, Merchandising, Sports Marketing, and Marketplace to deliver integrated plans
• Translate athlete insights and consumer understanding into compelling product and storytelling strategies
• Align global, geo, and city teams on priorities, concepts, and seasonal plans
• Establish and track clear seasonal and long-term business objectives
• Identify consumer-led opportunities that scale into meaningful growth drivers
• Drive a consistent operating cadence, including business reviews, team meetings, and planning cycles
• Partner with internal and external stakeholders to represent the athlete and brand with authenticity and integrity

This role partners closely with global and geo teams across the Nike organization. Collaboration spans Product, Design, Merchandising, Marketing, Sports Marketing, and Marketplace to ensure alignment and execution of the signature basketball athlete’s business strategy. The role also engages external partners and serves as a key connection point between the athlete, the business, and the brand.

The ideal candidate demonstrates strong leadership, strategic thinking, and the ability to influence across a complex organization, including external stakeholders. They bring deep knowledge of performance basketball and a strong connection to culture.

• Bachelor's degree in general management, strategy planning, business operations or related field. Will accept any suitable combination of education, experience and training
• 15+ years of relevant work experience
• Minimum of 7 years in a leadership/management role
• Proven experience leading cross-functional teams to deliver against a shared vision
• Strong understanding of basketball, culture, and consumer behavior
• Ability to translate insights into strategies that drive brand and business impact