Strategic Communications and Marketing Strategist; Public Affairs Specialist

Agency: Oregon Health Authority

Salary Range: $7,179 - $10,569

Position Type: Employee

Position Title: Strategic Communications and Marketing Strategist (Public Affairs Specialist
3)

The Oregon Health Authority (OHA), Public Health Division (PHD), Health Promotion and Chronic Disease Prevention (HPCDP) section is seeking a Strategic Communications and Marketing Strategist (Public Affairs Specialist
3).

This position serves as a key leader in developing, implementing, managing, and evaluating strategic communications and marketing initiatives for the HPCDP section. Working in close partnership with staff, management, contractors, and a wide network of collaborators, this role ensures clear, consistent, and compelling communication that advances public health goals across Oregon, with a focus cultural sensitivity and relevance while addressing risk and protective factors for chronic disease.

The Strategic Communications and Marketing Strategist plays a central role in shaping OHA’s brand presence by coordinating with multiple state agencies, Local Public Health Authorities, Regional Health Equity Coalitions, community organizations, and other partners. This role also supports Division and Agency leadership by crafting impactful internal and external messaging and maintaining strong relationships with partners and community audiences.

This position leads marketing, design, material development, and outreach strategies in collaboration with communications and marketing contractors, to maintain a cohesive brand image and ensure timely dissemination of science‑based, audience‑centered tools, resources, and messages. The Strategist also establishes standards that guide the implementation of new communication approaches across HPCDP programs, advises on development of policy, and acts as a liaison between the agency and external communications professionals on agency‑wide issues.

Minimum Qualifications: These qualifications must be reflected in your application for consideration.

• A bachelor's degree in business administration, public administration, public relations, marketing, journalism, behavioral science, social science, or related field AND five years of professional level experience in public relations or public affairs OR
• Eight years of experience directly related to the position under recruitment. Five of the eight years must have been at the professional level.

Note:

Relevant experience may include developing strategic communication plans and marketing plans; developing, managing, and evolving public health brands and campaigns; planning and managing mass media campaigns, including informing media planning and buying strategies; using audience research and insight to inform communications strategies, evaluating campaign performance and applying findings to improve effectiveness; overseeing paid, earned and owned media strategies; directing creative develop and managing digital and web content;

managing public relations and partner communications; shaping public affairs policy and policy communications strategies; supporting legislative communications; and creating new approaches to complex communication issues that advance public health programs.

• Experience overseeing or collaborating on multimedia content creation, including web content, social media, video production, graphicdesignand/or other digital communications materials.
• Experience managing brands and developing and implementing strategic communication plans for complex, high‑profile, multi‑year campaigns focused on culturally and linguistically diverse communities.
• Experience with a shared risk and protective factor approach to chronic disease prevention focused on addressing…