Vice President of Sales

Job Description

Vice President of Sales - Residential Development

• Create and execute comprehensive sales and marketing plans that support division goals and long-term growth.
• Evaluate market conditions, competitor activity, pricing trends, and buyer demand to maximize revenue and market share.
• Provide executive recommendations on pricing, product positioning, incentives, and inventory management.
• Contribute to forecasting, land acquisition analysis, and strategic business planning.

• Build, coach, and inspire a high-performing team of sales and marketing professionals.
• Recruit top talent while fostering a culture centered on accountability, collaboration, and professional development.
• Conduct regular coaching sessions, performance evaluations, and sales training initiatives.
• Establish clear performance expectations and recognize individual and team success.

• Manage the complete customer sales journey from initial contract through closing.
• Ensure all contracts, disclosures, reports, and documentation are accurate, timely, and compliant.
• Monitor key performance indicators including sales pace, pricing, inventory levels, customer satisfaction, and conversion metrics.
• Resolve escalated customer concerns while maintaining a best-in-class buying experience.

• Partner with Construction, Purchasing, Design Studio, Accounting, and Project Management teams to ensure successful community launches and product delivery.
• Coordinate with internal stakeholders to optimize home offerings, upgrade selections, and sales center presentation.
• Support alignment between operational readiness and sales objectives.

• Direct all marketing efforts, including digital campaigns, advertising, branding, and lead generation.
• Ensure model homes and sales environments reflect the company's quality standards and brand identity.
• Manage marketing investments while maximizing return on investment and maintaining budget objectives.

• Identify opportunities to enhance operational efficiency and improve the customer experience.
• Implement best practices, reporting tools, and scalable processes that support continued growth.
• Deliver consistent business updates and performance insights to executive leadership.

• Bachelor's degree in Business, Marketing, Real Estate, or a related discipline preferred.
• 6+ years of progressive leadership experience in sales and marketing.
• 5+ years of new home sales experience with a production or luxury home builder.
• 3+ years leading sales teams within a public or large-scale residential builder preferred.
• Demonstrated ability to recruit, mentor, and retain top-performing sales professionals.
• Strong understanding of residential real estate sales, pricing strategy, inventory management, and market analysis.
• Excellent financial, analytical, and business planning skills.
• Proficiency with Microsoft Office and CRM/business management software.
• A strategic mindset with a passion for delivering outstanding customer experiences and achieving ambitious business objectives.