Director of Sales

Schedule:
Monday–Friday, 6:00 AM – 2:30 PM

Travel: Up to 35%

About Creative Safety Supply

Creative Safety Supply is a leading manufacturer and supplier of workplace safety and visual communication solutions. Our products help organizations improve safety, efficiency, and workplace organization through industrial label printing, floor marking, safety signage, and visual management systems.

About the role

The Director of Sales is responsible for the overall performance, strategy, and leadership of Creative Safety Supply's sales organization. This role oversees inside sales, outside sales, account management, and sales operations while partnering closely with executive leadership to drive revenue growth, customer retention, operational excellence, and market expansion.

The ideal candidate combines strategic thinking with hands-on leadership and has a proven track record of building high-performing sales teams, improving sales processes, leveraging CRM data, and driving measurable business results.

What You'll Do

• Lead and develop the Inside Sales Manager, Outside Sales Representatives, and Sales Operations Coordinator
• Establish goals, KPIs, accountability standards, and performance expectations across the sales organization
• Build a high-performance sales culture focused on accountability, customer experience, and profitable growth
• Recruit, develop, and retain top sales talent
• Partner with HR on hiring, onboarding, performance management, and succession planning
• Develop and execute sales strategies that drive new customer acquisition, account growth, customer retention, and market expansion
• Establish annual sales objectives, territory strategies, quotas, and growth initiatives
• Identify new markets, customer segments, and strategic growth opportunities
• Support key customer relationships, major opportunities, and business development initiatives
• Partner with Company leadership on revenue planning and commercial strategy

Sales Operations & Business Intelligence

• Own forecasting, pipeline visibility, sales reporting, and CRM effectiveness across the organization
• Monitor key performance metrics including revenue, margin, conversion rates, retention, and account growth
• Oversee sales processes, workflow improvement, and operational efficiency initiatives
• Ensure CRM utilization, reporting accuracy, pipeline management, and data integrity
• Partner with Marketing and Finance to improve lead quality, forecasting accuracy, and business performance

Cross-Functional Leadership

• Collaborate with Marketing, Operations, Production, Finance, Customer Support, and Company leadership
• Remove barriers that impact sales performance, operational efficiency, or customer experience
• Align sales initiatives with company objectives and operational capabilities
• Represent the company at customer meetings, trade shows, and industry events
• Travel up to 35% as needed to support customers, business development, and sales initiatives

What We're Looking For

Required

• 10+ years of B2B sales experience.
• 5+ years of sales leadership experience.
• Experience leading sales managers, sales representatives, or multi-level sales organizations.
• Strong background in CRM systems, forecasting, pipeline management, and sales reporting.
• Demonstrated success driving revenue growth and improving sales performance.
• Experience coaching and developing sales professionals and leaders.
• Strong business acumen, analytical skills, and communication abilities.

Preferred

• Experience leading both inside sales and outside sales teams.
• Experience in manufacturing, industrial products, distribution, safety products, or related B2B environments.
• Experience with Hub Spot, Salesforce, Net Suite, or similar platforms.
• Experience scaling teams, implementing sales processes, or leading organizational growth initiatives.
• Bachelor's degree in Business, Marketing, or a related field.

Why Join Creative Safety Supply?

• Competitive compensation package with bonus opportunity.
• Significant influence over the company's sales strategy and growth initiatives.
• Opportunity to lead and develop a growing sales organization.
• Collaborative leadership team with direct visibility into company performance and strategy.
• Stable, established company with strong growth opportunities.

Equal Opportunity & Employment Statement

Creative Safety Supply is an equal opportunity employer and is committed to creating a workplace free of discrimination and harassment. We provide equal employment opportunities to all qualified applicants and employees without regard to any legally protected status.mployment with Creative Safety Supply is at-will and may be terminated by either the employee or the company at any time, with or without cause or notice, subject to applicable law.