Social Media Manager Sr

Job Summary

The Social Media Manager Sr owns the end‑to‑end organic social strategy, platform presence, and performance measurement framework for the organization. This senior subject matter expert is accountable for social media outcomes across all platforms and divisions, drives enterprise‑level integration, and builds data‑driven feedback loops that reduce dependence on paid media over time. The role leads cross‑functional partnerships with Creative, Content, Analytics, PR, Paid Media, and Compliance, contributing directly to enterprise brand strategy and social investment decisions.

• Define and own the full organic social strategy across Linked In, Instagram, Facebook, X, and emerging channels, determining platform investment, content performance, and alignment with broader brand and growth objectives.
• Establish and govern social KPIs, performance baselines, and measurement frameworks, holding channels accountable to defined brand and business outcomes.
• Lead the social channel roadmap, driving capability improvements, platform investment decisions, tool and technology evaluations, and emerging format adoption.
• Serve as the subject‑matter expert for organic social, staying ahead of platform algorithm changes, industry developments, and competitive strategies in the financial services space.
• Contribute directly to enterprise brand strategy with senior‑level perspective on social’s role in brand building, audience development, and long‑term paid media efficiency.

• Lead the development and governance of the social content framework, defining voice, tone, format, frequency, and audience targeting standards across all active platforms.
• Partner with Creative, Content, and divisional marketing teams to ensure social content aligns with brand messaging and is adapted appropriately for each platform and audience.
• Own and enforce community management standards, ensuring interactions reinforce brand voice, build genuine audience relationships, and reflect organizational values.
• Drive content innovation by piloting new formats, platforms, and storytelling approaches that advance social capability and brand engagement.
• Oversee editorial governance across all social activity, ensuring content quality, publishing accuracy, compliance requirements, and brand consistency are maintained at scale.

• Own the social performance measurement framework, tracking organic reach, engagement, follower growth, and contribution to downstream brand health and paid media efficiency.
• Develop and deliver regular performance reporting for marketing leadership, translating data into strategic recommendations and investment decisions.
• Lead a structured content testing agenda (A/B testing across format, copy, creative, cadence, and audience variables) to drive systematic performance improvement.
• Conduct competitive social analysis, tracking peer and industry strategies, and identify opportunities to differentiate and strengthen the organization’s presence.
• Maintain and socialize a learning log that captures test outcomes, codifies best practices, and ensures insights are systematically applied across all social activity.

• Partner with Paid Media, Creative, Content, Analytics, PR, Investor Relations, and Compliance to advance organic social performance and capability.
• Collaborate with Paid Media and performance marketing teams to ensure social strategy complements paid social investment, reducing cost per impression.
• Work with PR and Investor Relations to amplify earned media and executive thought leadership through social channels.
• Incorporate brand health and awareness data into strategy decisions, linking organic social performance to the broader brand measurement system.
• Partner with Legal and Compliance to ensure all content meets regulatory requirements without sacrificing authenticity or engagement, proactively managing risk in a complex, multi‑platform environment.

• Perform special projects and additional duties as required.
• Adhere to regulatory and compliance…