Manager, Digital Marketing and Platforms

Introduction

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors.

Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Job Summary

The Communications Manager, Digital Marketing and Platforms, for Hemostasis and Acute Care diagnostics, plays a critical role in shaping Werfen’s global digital presence by designing and delivering data-driven engagement strategies that elevate visibility, strengthen customer connection, and drive measurable business impact. This role is at the center of Werfen’s digital transformation—connecting strategy, platforms, content, and data to deliver a seamless, scalable, and compelling global customer experience.

Key Accountabilities

Digital Strategy and Campaign Leadership

• Define and lead a future-forward global digital strategy
• Translate business priorities into impactful, multi-channel digital programs
• Ensure all digital initiatives deliver measurable visibility, engagement, and growth

Platform and Ecosystem Ownership

• Drive the evolution of core digital platforms (website, Hub Spot, High Spot, Salesforce)
• Champion user experience, scalability, and global consistency
• Enable adoption and effective use of platforms across regions

Data and Performance Optimization

• Use analytics to understand audience behavior and optimize engagement
• Establish a culture of test-and-learn and continuous improvement
  
  Track and improve performance across all digital channels

Global Alignment and Governance

• Partner across marketing, affiliates, communications, and business teams
• Ensure one consistent voice, message, and standard globally
• Lead governance for digital content, platforms, and compliance

Operational Excellence and Partnerships

• Manage agencies and digital partners as extensions of the team
• Optimize budgets, resources, and investments
• Deliver high-quality execution at scale

Networking/Key relationships

• Worldwide Marketing
• Communications teams
• Global Marketing Affiliates
• Regulatory and Medical Affairs
• Cross-functional business teams
• External digital partners and agencies

Minimum Knowledge & Experience for the position:

• Bachelor’s or master’s Degree in Digital Marketing or related field preferred.
• 8+ years of experience in digital communications or strategy leadership
• Deep expertise in digital platforms (Drupal, Hub Spot, High Spot, Salesforce or similar)
• Healthcare or medical diagnostics experience preferred
• Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement.

Skills & Capabilities:

• Strong strategic thinking and ability to translate vision into execution
• Proven leadership of complex, global, cross-functional initiatives
• Advanced project and program management capabilities
• Ability to influence stakeholders and drive platform adoption
• Strong financial and vendor management acumen

Travel requirements: Approximately 10%.

The annual base salary range for this role is currently $ to $. Individual employee compensation will ultimately depend on factors including education, relevant experience, skillset, knowledge, and particular business needs.

This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave. Our sales roles are eligible for participation in a commission plan and our management, and select professional…