Executive Director, Retina Marketing

Ocular Therapeutix, Inc. (NASDAQ:

OCUL) is a biopharmaceutical company focused on the formulation, development, and commercialization of innovative therapies for diseases and conditions of the eye using its proprietary bioresorbable hydrogel-based formulation technology, ELUTYX™.

Ocular Therapeutix has built a robust product pipeline of drug delivery solutions developed to reduce the complexity and burden of the current standard of care and position itself to become a leader in the ophthalmic space.

Outside of the ophthalmic realm and behind the doors of our headquarters in Bedford, MA, we strive to build a strong culture where employees can flourish and achieve their career goals. We encourage out of the box thinking, cross-functional collaboration, and creativity.

The Executive Director of Retina Marketing will help develop and analyze the treatment journey for retinal diseases and create a marketing strategy for Retina Specialists. They will synthesize Retina specialist and patient insights into actionable strategies to support patient Dx, treatment and ongoing support for associated retinal diseases. The Executive Director of Retina Marketing also has strategic guidance on all creative, messaging, platforms, tools, and resources focused on the treatment journey.

This includes but not limited to selecting appropriate vendors, optimizing all aspects of internal operation, designing field facing campaigns, tools and resources that support Retina practices and patients throughout their treatment journey. The Executive Director of Retina Marketing collaborates with internal stakeholders (Market Access, Finance, Legal, Communications) to develop and launch relevant customer-facing support solutions. The Executive Director of Retina Marketing collaborates with external vendor partners and customers to ensure successful design, execution and utilization of tools and resources.

II. Principal Duties and Responsibilities include the following:

The Executive Director of Retina Marketing must have a solid knowledge of the Retina space, associated stakeholders, and recent launch experience. The Executive Director of Retina Marketing is expected to be the subject matter expert on Retina-related educational tools and support resources. This role requires a high degree of communication, coordination, and cross-functional collaboration.

• Design of the patient strategy and responsibility for associated educational support tools, platforms, and engagement. This includes ownership of patient associated budget, vendor management, KPI management and tracking for current and future products/indications.
  • Oversee Retina insight collection, synthesis, and analysis to build and shape future strategies and support resources in partnership with strategic insights lead.
  • Design a go to market engagement model for Retina Specialists and Practices from disease education through product availability and ongoing practice support.
  • Engage with external customers and stakeholders to understand and capture emotional and physical journey through the Retina Specialists perspective to support development and build related tools and resources.
  • Design, establish, and manage the reporting of ongoing performance analytics
  • Design, establish, and manage advanced analytics and insight capabilities to provide ongoing market feedback to leadership and the broader organization
  • Oversee overall KPIs and monitoring of Retina related marketing tools and resources
  • Oversee Retina Marketing budgeting and budget management
  • Monitor market insights to establish continuous improvement processes-consistently assessing and adjusting support provided to Retina Practices
• Responsible for leading and executing in partnership with Commercial Operations, Marketing and Market Access Teams strategic direction and guidance on Retina related programs, platforms, and resources.
• Work closely with cross-functional stakeholders including Market Access, Commercial Operations, Brand Marketing, Sales, Legal, and Medical, along with relevant external customers.
  • Achieve brand-specific marketing objectives and KPIs at…