Creative Marketing Strategist - Digital & Print

Benefits:

• Health insurance
• Paid time off
• 401(k)
• Employee discounts

THIS IS AN ONSITE POSITION.

1-Stop Design Shop is looking for a rare hybrid: a strategic marketer who can develop smart ideas, write persuasive content, design polished visual materials, execute campaigns across digital and traditional channels, and use performance data to determine what happens next. This role is perfect for someone who needs to feed both a creative and operational brain, a person who likes to oversee the full lifecycle of creation and execution and whose storytelling skills are top-notch.

This is not a position for someone who only schedules social media posts, only designs graphics, or only produces reports. We need someone who understands how strategy, messaging, design, execution, and measurement work together to generate business.

1-Stop Design Shop will be this position's first and most important account. Your initial priority will be helping us strengthen our marketing, reach the right audiences, and generate qualified business opportunities. You will also develop and execute integrated marketing initiatives for clients across a variety of industries. You will be an integral member of a collaborative team that includes a Creative Director, Creative Project Coordinator, Web Designer, and Developer.

You will bring the marketing strategy, campaign direction, writing, creative thinking, and performance insights that connect the team’s work. This is a hands-on role, but not a one-person operation-great work here is a team effort.

• Collaborate with the Creative Director to develop campaign concepts, messaging, creative direction, and integrated marketing strategies.
• Work with the Creative Project Coordinator to establish priorities, schedules, deliverables, approvals, and campaign workflows.
• Partner with the Web Designer and Developer on landing pages, website content, SEO implementation, user experience, conversion tracking, and performance improvements.
• Clearly communicate campaign goals, audience insights, content requirements, and performance findings to the internal team and clients.
• Contribute ideas, expertise, and recommendations while respecting the experience and responsibilities of each team member.
• Participate as an integral member of the team from initial strategy through creative development, execution, measurement, and optimization.

• Assess audiences, services, competitors, opportunities, and existing marketing performance.
• Develop practical quarterly and campaign-specific marketing plans for 1-Stop Design Shop and client accounts.
• Turn business goals into integrated campaigns across email, social media, paid media, websites, direct mail, print advertising, events, and promotional marketing.
• Identify campaign goals, audiences, messages, offers, channels, schedules, budgets, and performance measures.
• Help generate qualified leads and track marketing activity from initial response through inquiry and conversion.
• Recommend improvements based on results—not assumptions, trends, or vanity metrics.

• Conduct keyword, audience, competitor, and search-intent research to identify content and campaign opportunities.
• Use Rank Math (or equivalent) to optimize page titles, meta descriptions, focus keywords, schema settings, social-sharing information, redirects, and other on-page SEO elements.
• Monitor SEO health and organic performance through Rank Math, Google Search Console, and Google Analytics.
• Develop SEO-informed website content, landing pages, articles, and campaign messaging.
• Optimize page titles, meta descriptions, headings, internal links, image alt text, and other on-page elements.
• Support local SEO…