Product Manager - Transplant; Marketing and Events

Introduction

Werfen

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors.

Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Position Summary:

Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.

Key Accountabilities:

• Helps drive the commercial strategy for the transplant diagnostics portfolio, identifying market opportunities, shaping product positioning, and enabling sales success.
• Partners closely with commercial teams to develop value‑driven messaging, competitive insights, and selling tools that accelerate adoption and revenue growth.
• Analyzes market trends, customer needs, and performance metrics to optimize targeting and go‑to‑market execution.
• Actively represents the portfolio at key industry conferences and trade shows to strengthen brand presence, gather customer insights, support commercial engagements, and identify emerging opportunities.
• Key marketing interface with R&D, Operations and QA/RA

• Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials. Write technical bulletins and newsletters.
• Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans
• Provides sales technical training for sales staff. Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line. Makes presentations to customers.
• Understands all maintenance, performance and advantages of Werfen products
• Understands technical aspects of Werfen and competitive products
• Monitors field test and marketing introduction programs
• Maintains regular communications with technical services on problems with instruments and reagents within the product line
• Interfaces with all levels of management and to independently resolve conflicts/problems with company peers
• Manages and drives internal projects with minimal supervision

Budget Managed (if applicable): N/A

Internal Networking/Key Relationships

• To be determined based on department needs.

Skills & Capabilities:

• Business Acumen
• Customer Focus
• Organizational Agility
• Peer Relationships
• Planning Skills
• Presentation Skills
• Drive for Results

Minimum Knowledge & Experience Required for the Position:

• Knowledge in Life Sciences:
  Medical Technology, Biology, Biotechnology, Chemistry
• Bachelor's degree in biological science, business administration or marketing discipline, or equivalent. Prior experience in junior marketing product management positions
• Minimum three years' experience in sales and/or marketing within the healthcare industry

International Mobility: No

Travel Requirements:

• Approximately 25% of time

The annual base salary range for this role is currently $130,000 range to $160,000 range. Individual employee compensation will ultimately depend on factors including education, relevant experience, skillset, knowledge, and particular business needs.

This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer…